Website Design for a Neurotechnology Product
UI/UX Design
Landing page designthat builds product credibility
About project
BRAIX is a wearable neurotechnology AI product that reads real-time neural activity and surfaces that data as human-readable feedback through smart glasses and a companion digital platform. The request was to design a conversion-focused website that explains the product's benefits and value.
Challenges & Solutions
Problem
A common problem with health tech websites is high bounce rates and low conversion rates among non-specialist audiences. So, the BRAIX website should communicate scientific credibility and product innovation. Our UI/UX experts had to design the experience simply enough to drive demo requests, scroll depth, and first-session engagement from a general consumer audience.
Solution
We structured the website around progressive product storytelling to support longer session times and reduce bounce rates. Our designer replaced dark interface patterns common across wearable AI platforms with lighter, neural-inspired visuals and spacious layouts. Our solutions increase scroll depth and build purchase intent to drive demo and waitlist conversions.
Process
Briefing & onboarding
Competitor analysis
App Flow
User Flow
Wireframes
Lockup Logo
Color Palette (primary, secondary)
Typography
Discovery
Moodboard
UI Concept
UI Layouts
Wireframing
Logo Design
A logo for a wearable neurotechnology product needs to signal technological precision and cognitive clarity. Our brand designer aimed to avoid sci-fi cliches and separate the brand from the dark aesthetics dominant in the cognitive tracking market. The BRAIX mark references neural connectivity and device intelligence. It has a clean wordmark and an airy visual system built on sky-blue tones.
Design your health tech website with Arounda to increase conversion and product clarity.
Landing Page Layouts
This healthtech landing page features a full-bleed hero image, large-scale typography, a visual of a wearable AI gadget, and a real-time cognitive load user interface module. Our approach provides first-time visitors with immediate product context without requiring a deep scroll, which directly reduces early exit rates. Annotated neural diagrams that represent brain activity, stress reaction, neural circuits, and cognitive load take the place of clinical dashboard patterns and are accompanied by story-driven data visualization. As a result, non-specialist visitors interact with and click the conversion CTA.
Social Materials
Our team extended BRAIX’s visual identity to social media using a content system based on the same design as the website. A visitor who clicks from an Instagram post to a landing page sees a consistent brand. This approach builds trust and reduces bounce rates. To stop the scroll, each template delivers a single cognitive tracking feature or product detail per frame. People don't need to capture context to understand the message.
Mobile Version
The mobile version of the site should function independently of the desktop version and feature a reorganized content hierarchy. Our team has adapted the screens of the BRAIX mobile version so that the most important information for conversion is displayed first. The main slogan, a value proposition, and the primary call to action must be accessible within the first two scrolls. We condensed sections with neural diagrams and lists of technical specifications into vertically arranged modules that are easy to view with a thumb, while maintaining visual integrity.
Design system
Results
93%
Product comprehension rate
Simplified neural visuals and progressive storytelling helped first-time visitors correctly identify the BRAIX value proposition without additional explanation during user testing.
9/10
Perceived product credibility rating
Light, neural-inspired visuals and premium layout decisions produced a strong first-impression credibility score among user testing participants evaluating the healthtech product website.
-42%
Bounce rate reduction
Clear hero messaging and immediate product context delivered above the fold reduced the early exit among non-specialist visitors unfamiliar with cognitive tracking products.
3.2x
Increase in CTA visibility
Strategic CTA placement across three key scroll points multiplied conversion touchpoints compared to the single-CTA structure common in neurotechnology competitor websites.
