Web3 Design Services

Arounda designs and builds the product experiences that make blockchain products usable, trustworthy, and investable. Our crypto design agency with experience in blockchain SME covers the full product lifecycle:

• Web3 app design (web and mobile). UI/UX for DeFi platforms, DEX interfaces, wallets, and dashboards.
• MVP design and MVP development. A working first version to validate the concept and attract early investors.
• Product redesign and audit. We identify where users drop off and then correct the flows that cost you conversions.
• DeFi design. Trading, staking, and liquidity flows are designed to eliminate reluctance before committing funds.
• Web3 branding and rebranding. Visual identity that earns investor and user trust.
• Pitch deck design. Visuals that are ready for investors and connected with your product story.
• Web design and redesign. Sites that lead users to signups or queries.
• Product design for DAOs and governance. Our Web3 design studio for DAO and governance platforms builds voting, treasury, and delegation interfaces.
• Development services. Front-end and back-end build, start to launch.

Crypto introduces risks and mental models most industries don't have. Our blockchain design agency defines four differences:

• Transactions are irreversible, so every wallet connection and confirmation screen requires explicit confirmation before users sign a transaction.
• Most users have never had a private key or paid gas fees, so the onboarding process must cover these topics.
• People think that many products are new, unaudited, or unregulated, so the design must build trust through transparency and visible security features. Brand recognition alone is not enough to achieve this.
• New blockchains and standards emerge every month, so interfaces require design approaches that are flexible enough to adapt to integrations without requiring a complete redesign.

This is also why teams that hire crypto designers for DEX interface redesign look specifically for experience with wallet flows, order books, and slippage handling (patterns that don't transfer from other industries).

Yes. Arounda runs product design and crypto branding as one connected engagement. A single project typically covers:

• Product design. UI/UX built around conversions, adoption, and retention.
• Crypto branding and crypto logo design. Identity, guidelines, and iconography that signal legitimacy to users and investors.
• Web design. Our crypto web design agency builds marketing sites on the same visual system as your product.
• Development. Front-end and back-end build.
• Pitch deck design. Investor-ready visuals aligned with your brand.
• Social media and printed materials. Launch assets and offline collateral from the same design system.

One team keeps your product, brand, and marketing consistent, and removes the handoff delays of splitting design, branding, and development across separate vendors.

Arounda has designed Web3 products across DeFi, NFTs, DAOs, and blockchain infrastructure, including projects for DeFi and NFT products in the USA and internationally:

• MYSO Finance (DeFi lending). Redesign helped raise $2.4M, 85% satisfaction, 70% retention.
• VOXE (Web3 social) reached a 5.2M-person audience, secured $127K+ pre-seed.
• Enzyme (DeFi) reached +42% conversion, +31% feature adoption, +48% mobile retention.
• MintySwap (NFT marketplace) doubled retention and cut bounce rate by 20%.
• GT Protocol (AI-DeFi) doubled user base in 3 months, 88% satisfaction.
• BlockDB (DeFi data) saw a +48% increase in qualified inquiries.
• Born to Build DAO has 67% engagement and +25% mobile conversions.
• Senzo (crypto neobank) achieved a +47% increase in brand recognition.
• Infinity (DeFi wallet) got improved satisfaction, retention, and conversion.
• Xblock (blockchain explorer) tripled readability and doubled usability for 500K+ users.

Explore more cases.

Yes. Most Web3 products serve two very different audiences at once, and Arounda designs a single product that adapts to each without compromising either.

Users who have been working with cryptocurrencies from the very beginning expect speed and depth, so we make features like slippage settings and gas cost estimates prominent and easily accessible. And for mainstream users, this same product needs to feel accessible, so we’re adding built-in tooltips and progressive disclosure to ensure that connecting a wallet or staking doesn’t require prior knowledge of cryptocurrencies.

BlockDB exemplifies this balance. Our team repositioned the DeFi data platform for quantitative funds and AI teams by removing cryptocurrency-style visual elements. But our team retained technical depth, which boosted conversion rates in the B2B segment.

GT Protocol took the opposite approach. An AI-powered onboarding process designed for cryptocurrency newcomers allowed them to double their user base in three months.

Yes. Arounda treats your existing user base as a constraint on every redesign, since a redesign that confuses loyal users can cost more than it fixes. Our approach:

• We review user flows and data before modifying what is presently working.
• Preserve established patterns so that navigation and essential operations remain recognizable.
• Test with real segments, and changes are tested against crypto-native and mainstream consumers.
• Roll out incrementally where needed.

Xblock came to us with 500,000+ existing users. We kept the UI largely unchanged and focused on usability, tripling readability and doubling usability without disrupting their base.

MYSO Finance followed a similar path. Redesigning the UI and app flow achieved 85% satisfaction and 70% retention among existing users.