WHEN

Cases when Brand Identity can be helpful for companies

Values & personality

Your brand needs a representation of its values and personality

Create unique brand

You need to differentiate your product from competitors

Brand positioning

You need to appropriately position your brand and build customer loyalty

WHY

Our Approach

We help companies to build a strong brand that allows to easily market unique and complex products. Our approach to branding results in professional and unique brand designs that represent companie`s values and personality.

HOW

Brand Identity Process

1

Moodboard creation

At the very beginning of the branding process, we create a mood board to visualize your vision and set the visual direction of the brand. The mood board serves as a great reference point throughout the process.

2

Logotype concept

Based on the mood board, we create several logotype concepts which is a mockup of your potential brand logotype. These are the options you will choose from.

3

Color palette & Brand typography

At this stage, we are defining the proper colors that would strengthen your brand's association and awareness. We also develop the brand typography that will give your brand a certain personality.

4

Visual guidelines

The final stage is when we collect all the approved information about the brand, logotype, colors, typography in the visual guidelines.

WHAT

Our team offers

Creation of Brand Identity will help to build a strong brand that allows you to easily market unique and complex products. As a result of our work, our client gets visual guidelines document.

Including

Basic Identity

  • Logotype (2 options)
  • Social Media
  • Basic Guidelines
  • Business Cards

Additional Options

  • Google Docs Template
  • E-mail signature
  • Google Slides Template
  • Notebooks

What our clients say

5.0

" Arounda’s work and mindset represents the pinnacle of perfection while still being efficient and communicative. "

Josef Chen, CEO at Velonto
5.0

" Everything Arounda has produced, from design to code, has been enterprise-grade quality they are fantastic to work with! "

Trent Waskey, Marketing Director at Metricly
5.0

" Arounda has been our strategic partner for 3 years. A talented team that consistently delivers 1st class results on our projects. "

El Asmar, CEO at Gigzi
5.0

" Professional communication, quick turnaround and consistently excellent and well considered results. "

Tim O’Dwyer, Co-Founder at Lustery
5.0

" These guys from Arounda are really awesome!  My advice -don’t think, hire them. "

Mikhail Nikonorov , CEO & Founder at Bold
WHY US

Our experienced UX and UI team offers

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Business oriented design

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Flexible approach

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Process transparency

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Post-project support

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Business oriented design

We define working principles of your business and create the design that would convey the target audience to value proposition of your business model.

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Flexible approach

The weekly sprints have defined goals and deliverables. Due to client`s needs the roadmap can be also easily changed and is flexible.

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Process transparency

We keep all of our processes clear and transparent for every teammember and the client. You get time-tracking access where you can see the time spent for every task.

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Post-project support

We continue to control even the slightest details of the project`s implementation. Both our team and you can be sure that the design will keep its original idea and function.

Business oriented design

We define working principles of your business and create the design that would convey the target audience to value proposition of your business model.

Flexible approach

The weekly sprints have defined goals and deliverables. Due to client`s needs the roadmap can be also easily changed and is flexible.

Process transparency

We keep all of our processes clear and transparent for every teammember and the client. You get time-tracking access where you can see the time spent for every task.

Post-project support

We continue to control even the slightest details of the project`s implementation. Both our team and you can be sure that the design will keep its original idea and function.

Check our work in action

Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. See the result of our work for Lunchcrafters - a food delivery service where the client can get a ready-made and tasty dish that can be eaten immediately.

LunchcraftersTemplate Frames
Lunchcrafters BoxesLunchcrafters BoxesLunchcrafters BoxesLunchcrafters Boxes
Lunchcrafters PostLunchcrafters Stickers

Tools

DESIGN

Design StackAdobe Illustrator
Design StackPhotoshop
Design StackAfter Effects
Design StackFigma

Our Projects

Check out our web and mobile apps

Background CircleProject FrameProject FrameProject Frame

Our Services

UX Audit

UX Audit

Web Design

Web Design

UI/UX Design

UI/UX Design

Product Strategy

Product Strategy

BA & Reasearch

BA & Reasearch

Frequently asked questions

  • Where can I see your design portfolio?

    You can see our design portfolio

  • How fast you can start working on my project?

    In general, the speed is based on our team workload, if we have an available specialist who can start the task immediately, we will start as soon as possible. Anyway, our specialist will need time to onboard on your project.

  • Who will be working on my project?

    Your project will be headed by highly experienced designer with 5+ years of design experience.

  • How do you keep the communication during the project?

    We keep all of our processes clear and transparent for every team member and the client. You get time-tracking access where you can see the milestones, weekly sprints and time spent for every task.

  • Do I pay extra for more people?

    Before we start the project, we provide our clients with the estimates. In terms if we need to allocate additional specialist to your project, only weekly payments can increase. The total cost can change if we get something out of preliminary scope that was agreed.

  • What is the availability of the designer during the project execution?

    All of our specialists can provide you with the full-time work of 40 hrs/week.

  • Is the designer going to work full-time or part-time?

    Both options are acceptable but the approach will be selected based on the request and scope of work.

  • Do you provide post-release services?

    Our design process goes hand-in-hand with development to avoid undesirable quality after project release. We build long-term relationships with our clients and provide support after project`s release.

Brand Identity