
UI/UX Design
Web Development

About project
Kinves is a personal finance app centered on a single home screen, giving users immediate access to their balance and a direct path to everyday money tasks. The client wanted a product people could understand from the first interaction, with routine financial tasks simple enough to complete without a learning curve.


.avif)

When a user opens a financial app to look at a single number or do a single action, they have to process several metrics. Secondary data hides balance checks and transfers, making product adoption more difficult, leading to navigational mistakes and less reasons for users to come back.
Instead of using a single screen to display all of the metrics, we assigned each one an individual priority. The balance now answers the first question at a glance, and a shorter payment flow lets users act faster, creating a 31% decrease in navigation errors and 92% success in transfer task.

Before adding supporting content, wireframes assigned each screen a primary purpose. People who use a financial product should never have to stop to figure out which number is important or where the next step starts. That principle was the foundation of every layout.


Our designers gave every element a defined role before deciding how it should look. Colors, typography, and emphasis all follow the same rule, so the interface stays consistent as the volume of financial data grows.




The design guidelines for marketing materials were the same as those for the product. Instead of having expectations reset every time the program starts, the visual language remains consistent both before and after installation, creating a consistent experience.













Testing showed fewer wrong turns after primary actions received direct paths from the Home Dashboard.
On average, it took participants 18 seconds to go from selecting a recipient to confirming their choice.
During usability testing, participants completed the transfer flow without moderator support.
Users selected the correct entry point for balance checks and transfers on their first attempt.