Branding for a cybersecurity VPN product
Branding
Security users can understand
client
Tunnelo
industry
Cybersecurity
headquarter
USA
services
Brand Identity
About project
Tunnelo is a VPN service that gives users secure internet access through a one-tap connection and shows protection status in real time. The team asked Arounda to create a distinctive identity that separates the product from generic tools.
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Challenges & Solutions
Problem
There isn't much space for new brands to stand out in the VPN industry. Tunnelo required a strong visual system that could unify the product, social media, and marketing materials while giving users a distinct and instantly recognizable identity.
Solution
Our team used a pixel-inspired font, neon-green accents, and a hexagonal logo to create the brand. Tunnelo maintains its own technical style across all platforms by consistently using the same visual cues in product displays and campaign graphics.
Process
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Starting from the research phase and continuing to the launch of the product, the project moved through four stages. Each phase was built upon the success of the previous one and helped us create a strong brand that could be used in marketing and digital products.
Briefing & onboarding
MVP Scope
Roadmap
Product/business goals
Competitors analysis
Moodboard
Concept design
Style guide creation
Social media
Printing materials
Digital products
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Moodboard
Using recognizable visual clichés as a starting point, the moodboard analyzed how cybersecurity could appear more contemporary. It was the combination of pixel visuals, dark tones, and bright green accents that made Tunnelo stand out.
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Logo Design
We created a custom logo using the shape of a tunnel and a digital connection. Pixel-style typography adds character and gives Tunnelo a consistent look in product interfaces and branded materials.
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Brand Guidelines
Our design team transformed the brand into useful, everyday instructions. To ensure that all of Tunnelo's product interfaces and marketing materials have the same consistent aesthetic, the document lays out strict guidelines for the logo and visual layouts.
Give your product a distinctive identity users recognize and remember
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Social Media
Social media templates give Tunnelo a clear format for product messages, campaign ideas, and brand stories. Each layout keeps the content connected to the identity without making every post look the same.
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Printing
To ensure consistency across all physical channels, we modified the brand system for use in posters, outdoor ads, and merchandise. Every piece is easily readable thanks to its large headlines and simple layouts, and it makes a clear connection to Tunnelo in public spaces.
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Design System
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Results
+34%
Brand recognition
The distinctive visual identity made the brand easier to recognize in digital campaigns and promotional materials.
+29%
Content engagement
The new visual direction encouraged more interaction with branded content across social media and digital campaigns.
+ 27%
Ad recall
The new creative direction helped marketing visuals stay more memorable after first exposure.
-39%
Creative approval time
Clear brand guidelines reduced revision rounds and sped up approval for new marketing materials.
