They say the devil is in the details. The email designs can be that devilish detail that could either ruin the subscribers' impression or make them love your brand even more. But to create stunning designs that truly resonate with your audience, you need to know what's trending on the market these days.
Arounda can help you with that. We are a design agency that helps companies around the world with many different things, particularly UI/UX design. Our portfolio includes a variety of cases, from creating the look and feel of a crypto app, Infinity Wallet, to designing an appealing website for an NFT marketplace, Minty Swap. We know what's hot on the market and are fearless in sharing. So, let's explore the top thirteen email design trends of 2024!
What is Email Design?
Email design is the process of creating attractive and effective emails for marketing purposes. To make emails engaging and increase the chances of people reading them to the end, creators choose fonts, colors, images, and layouts that resonate the most with the target audience and help them understand the message clearly.
Email marketing is a powerful tool in general. According to the The 2023 State of Email
Workflows Report, 41% of marketers say that email is their most effective marketing channel. This is achieved with the help of various factors, including mail designs.
After all, even if your email has excellent content, people won't read it if it looks messy or boring. A bad design can turn people off and make them ignore your message. On the other hand, good design makes your email more appealing and encourages people to pay attention to what you have to say.
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Email Design Trends to Watch in 2024
Now that you understand the importance of email designs, let's get more practical and help you find inspiration for your visuals. The following email design examples and ideas can help you with that.
1. Animated GIFs
Using animated GIFs in emails is a good way to offer readers a dynamic and varied experience. This trend is quite easy to implement, and it has lots of benefits:
- Most email readers support GIFs.
- They work well on mobile devices.
- They can be combined with other effects created using CSS.
2. Gamification in Emails
Gamification is another of the email design ideas you can use to make your marketing strategy more fun and engaging. Instead of just giving information, these emails create experiences. For example, a progress bar showing how close you are to earning a reward or a simple game you can play right in the email can be used as a gamification element and encourage people to interact with your messages more.
Adding gamification to emails can be easy. Start by deciding what you want to achieve, like getting more people to open your emails or encouraging them to buy something. Then, choose game elements that fit well in an email, like progress bars, quizzes, or puzzles.
3. Interactive Features
Interactive features are becoming popular in many areas, including email design. Brands are using them to get users interested and to encourage them to take action, be it making a purchase or taking a desired action. While emails can't do everything a website can, they can still have impressive interactive bits—moving parts, clickable areas, or design changes.
4. Monochromatic and Duotone Colors
Monochromatic is using different shades of one color, while duotone is the use of two contrasting colors. These schemes can help you create cool email designs that look visually appealing, original, and easily grab people's attention.
Which option to choose depends on the effect you want to achieve. Using different shades of the same color can make your email look nice and calming. Duotone, with its two contrasting colors, can help your email stand out and draw attention to important parts.
5. Nostalgia-Inspired Designs
Nostalgic graphic design elements, such as old-fashioned fonts or bright retro colors, can bring back good memories and help users feel more connected to your brand. However, it's important to remember that you must mix these nostalgic elements with modern design to ensure your emails still look clean and easy to read on phones.
6. Email accessibility
Technically, email accessibility is a part of user experience, not design —nonetheless, it's still important these days. The goal of accessibility is to ensure that everyone can easily read and understand your emails, no matter their abilities. It's not just about following a trend or a rule — instead, it's about showing respect and care for all your subscribers. That's why it's important to make email accessibility a regular part of your email creation process, not just something you do once in a while.
7. Mixed Media Collages
Such collages require creators to use photos, drawings, and textures to create cool and unique designs. They can make your emails look more exciting and help your brand stand out. To use mixed collages efficiently, keep it balanced, stick to a clear story or theme, make your key message easy to find and stay true to the brand's tone of voice and visual style.
8. Hand-Drawn Illustrations
Hand-drawn illustrations, scribbled words, and doodles can make your emails feel more real and friendly and add a personal touch. Such imperfect shapes can also give your emails a more creative vibe and help people remember your brand better.
9. Hyper-Personalized Emails
This is one of the best email design trends that have been relevant for a while now. Such emails make people feel special, have a higher open rate, generate twice as many clicks, and are more appreciated by the customers.
10. Making Emails Dark Mode Friendly
Dark mode is easier on the eyes and saves battery — not to mention that lots of email apps and devices nowadays switch to it by default in the evening. That's why when you design emails, you've got to make sure they look good whether someone's using dark mode or not. To succeed in this, consider using see-through backgrounds for images to help them blend in well with the background, ensure that your text and other information are contrasting enough, and avoid using pure black or white (instead, opt for softer shades).
11. Isometric and 3D Designs
With the help of isometric and 3D elements, you can create great email design by adding layers and depth to your messages. And if you make such emails interactive, people might spend more time checking them out. You can also consider adding parallax scrolling effects (things in the background and foreground move at different speeds) to give your emails a fancier look and make them more fun to explore.
12. Minimalist Design
Minimalist design focuses on keeping things simple. It has been popular for a while already and will remain like that in 2024. The main benefit of minimalist emails is that you can easily draw attention to the most important parts. The important thing here is to ensure that such a design guides the reader's eyes to the most important parts of an email and makes their experience satisfying.
13. Bold Typography
When an email mostly has text and few images, it might seem tricky to make it visually interesting. This, however, changes when you use bold typography — it helps brands stand out without relying too much on pictures.
The pro tip for using this trend is to ensure that your text isn't too long. Bold letters work best when the message is short and powerful. If you use less text, your email template ideas might be cleaner.
Conclusion
Email design might not seem essential to your marketing strategy, but its importance shouldn't be undervalued. The right design can help users stay interested and engaged in your messages and continue opening them once they drop into their mail.
Around agency can help you make your emails and your product not only informative and valuable but also visually appealing. With over five years of experience in the design market, we've delivered lots of high-quality solutions for businesses, from MVP design to product redesign.
Reach out to us for a free consultation that can help take your business to the next level.
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