MintySwap: Intuitive NFT Marketplace

UI/UX DESIGN
WEB DESIGN
Client
Industry
Web 3.0, NFT
Headquarters
New York, USA
funding
$1.5M raised
Services

About project

UI/UX DESIGN
WEB DESIGN
6 Months
Time Frame

MintySwap is a US-based digital marketplace for crypto collectibles and non-fungible tokens. The web application allows users to buy, sell, and discover exclusive digital assets as well as upload and create their own NFTs.

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Our biggest challenge in this Web 3.0 product design case study was studying the NFT environment. So, we’ve consumed gigabytes of educational materials, researched top marketplaces, and explored NFT wallets. Moreover, our team went almost through the whole process of non-fungible token development. In the next stage, we analyzed the market and carried out competitor research within the most popular cryptocurrency marketplaces.

Our main goal was to design a trendy web application where users can explore, import, mint NFT, and create their own NFT collections. We aimed to develop a unique solution that would fit the market of non-fungible tokens. Thus, Arounda started with detailed competitors’ research. We registered on various crypto platforms, tested their functionality, and investigated user flows. This way, we collected best practices to reimagine them in a seamless user experience for MintySwap. 

The Fresh New Platform to MintNFTs and Swap Tokens

The client needed a new trendy-looking web application. In this crypto case, we helped with the UI/UX redesign and proposed how to improve functionality. To create a contemporary web application, we started with competitors' research, conducted a UI/UX audit, and proposed our vision of the website and additional features.  This is how we proceeded with it.

Wireframing

The high-fidelity wireframes we created became a foundation for testing and evaluation — ensuring a clear understanding of the platform’s structure, logic, and element interaction.

Web Application Design

Our job was to rethink the UI/UX design of the NFT marketplace and meet the client's need for a trendy, not overloaded, and competitive web solution. Arounda proposed a professional vision of the project and additional features to widen the functionality. For the purpose of simplicity, we offered a lightweight and straightforward design with all the necessary functions.

Responsive design

Given that a big number of users prefer browsing via various devices, we also designed the responsive version of NFT platform where the user can easily connect the wallet, browse through NFT`s and exchange, or ‘swap’, various digital assets from any device.

Styleguide & Design System

We followed the client’s guidelines and delivered solutions that would fully correspond to the needs of the target audience. We focused on communicating the ease of use and accessibility that MintySwap offered its audience and brought the millennial spirit to live.

The Fresh New Platform to MintNFTs and Swap Tokens

The client needed a new trendy-looking web application. In this crypto case, we helped with the UI/UX redesign and proposed how to improve functionality. To create a contemporary web application, we started with competitors' research, conducted a UI/UX audit, and proposed our vision of the website and additional features.  This is how we proceeded with it.

Wireframing

The high-fidelity wireframes we created became a foundation for testing and evaluation — ensuring a clear understanding of the platform’s structure, logic, and element interaction.

Web Application Design

Our job was to rethink the UI/UX design of the NFT marketplace and meet the client's need for a trendy, not overloaded, and competitive web solution. Arounda proposed a professional vision of the project and additional features to widen the functionality. For the purpose of simplicity, we offered a lightweight and straightforward design with all the necessary functions.

Responsive design

Given that a big number of users prefer browsing via various devices, we also designed the responsive version of NFT platform where the user can easily connect the wallet, browse through NFT`s and exchange, or ‘swap’, various digital assets from any device.

Styleguide & Design System

We followed the client’s guidelines and delivered solutions that would fully correspond to the needs of the target audience. We focused on communicating the ease of use and accessibility that MintySwap offered its audience and brought the millennial spirit to live.

The Fresh New Platform to MintNFTs and Swap Tokens

The client needed a new trendy-looking web application. In this crypto case, we helped with the UI/UX redesign and proposed how to improve functionality. To create a contemporary web application, we started with competitors' research, conducted a UI/UX audit, and proposed our vision of the website and additional features.  This is how we proceeded with it.

Wireframing

The high-fidelity wireframes we created became a foundation for testing and evaluation — ensuring a clear understanding of the platform’s structure, logic, and element interaction.

Web Application Design

Our job was to rethink the UI/UX design of the NFT marketplace and meet the client's need for a trendy, not overloaded, and competitive web solution. Arounda proposed a professional vision of the project and additional features to widen the functionality. For the purpose of simplicity, we offered a lightweight and straightforward design with all the necessary functions.

Responsive design

Given that a big number of users prefer browsing via various devices, we also designed the responsive version of NFT platform where the user can easily connect the wallet, browse through NFT`s and exchange, or ‘swap’, various digital assets from any device.

Styleguide & Design System

We followed the client’s guidelines and delivered solutions that would fully correspond to the needs of the target audience. We focused on communicating the ease of use and accessibility that MintySwap offered its audience and brought the millennial spirit to live.

Results

5%

Engagement rate

Our experts proved this by delivering a top-notch intuitive UX, which increased user engagement.

+22%

Increase traffic

As a result, the traffic of the MintySwap product increased along with the conversion rates.

x2

Customer retain

We`ve improved MintySwap design & marketing efforts that helped to increase the community.

20%

Reduced bounce rate

Refreshed design reduced the bounce rate of the platform.

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