UX Research Services That Drive Smarter Product Design

The duration of a UX research project depends on the size and complexity of your product, but on average, it takes 1 to 6 weeks. It depends on whether it’s a startup, a small product, or a larger product with multiple user flows. Also, we consider what services you need:

• Competitor research
• Target audience research
• User personas development
• User interviews
• Customer journey mapping
• Information architecture (user flows, app flows)
• Product roadmap
• Usability testing
• UX audit for existing products

Each of these services takes approximately 1 week to complete and deliver a report with further instructions. We always align with your roadmap and make sure research doesn’t slow you down.But if you need not only research but also implementation of tips and solutions, then it’s longer. The UX design phase typically follows our research and takes another 1-2 months. Our design team considers the number of screens, user flows, and features you require. That includes wireframes, prototypes, and final UI layouts.

According to the user experience research services you need, we choose research methods based on your product’s stage, business goals, and target audience.

If you’re in the early stages, we usually start with user interviews and surveys to find out key pain points, motivations, and expectations. These insights will help you validate ideas before investing in development and avoid costly rework.

If you already have a working prototype or live product, our Arounda design team shifts to usability testing to watch how users interact with your interface, find where they get stuck, and gather direct feedback. We also run heuristic evaluations to catch common UX issues based on your industry's best practices.

For data-driven insights, we dig into behavioral analytics (heatmaps, click tracking, and session recordings). You can see what users actually do, not just what they say.

We also use card sorting and tree testing to improve content structure and customer journey mapping to highlight emotional blockers and missed opportunities across the user experience.

In the end, our team turns collected data into recommendations, backs them up with evidence, and matches them with your KPIs. You can be sure to get strategic research (not exploratory)!

Absolutely, we often do so. We offer a team extension service, which means our UX researchers and designers can integrate directly into your existing team. Do you need extra hands for a specific phase, a fresh outside perspective, or senior-level expertise to guide your strategy? Not a problem at all! We adapt to your workflow, tools, and pace and become part of your process.

Our designers join your Slack, attend your stand-ups, and collaborate in real time on Figma, Notion, or whatever platforms you use. You benefit from a seasoned design partner without the overhead of hiring a full-time staff member. It’s flexible, fast, and profitable.

Yes, the Arounda team offers continuous UX optimization to help your product evolve with your users. Great UX isn’t a one-time fix because your product grows and user behavior shifts. New features roll out, new friction points appear, or market changes. That’s why we support clients long-term with regular usability reviews, behavior tracking, A/B test planning, and iterative design improvements.

Our UI/UX designers monitor key metrics (task completion rates, drop-off points, conversion funnels, etc.) to catch problems early and optimize performance. We adapt to your roadmap, help you stay user-focused, and offer different support options:

• Monthly check-ins
• Quarterly audits
• Full-time team support

Qualitative methods include user interviews, usability testing, and open-ended surveys. These give you insights into user motivations, pain points, and decision-making. You’ll hear real feedback in users’ own words and see where they struggle. It’s especially helpful when defining or changing product strategy or refining flows.

‍Quantitative research uses analytics, heatmaps, click tracking, and conversion funnels to show patterns in user behavior. You get data that you can measure, such as drop-off rates, bounce rates, or time-on-task. It identifies trends and tracks improvements over time.

At Arounda, we combine both to provide you with the full picture. You’ll know what users are doing, why they’re doing it, and what to change for better results.

Of course, that’s a big part of our job. Many teams come to us knowing they need user research but are not exactly sure what to look for. We’ll have a discovery session to understand your product stage, current challenges, and business goals. Then, our design team will define clear research objectives. It can be improving onboarding, validating a new feature, or reducing drop-offs in your funnel (and many others, actually).

Our goal is to turn your uncertainty into a focused research plan with actionable insights. We'll help you form your strategy based on collecting data and real answers to your most critical questions.

Yes, we work directly in Figma and can integrate all research findings into your existing design workflow. If you use Figma, FigJam, Notion, Miro, or other tools, we adapt to your stack so your designers, PMs, and developers can easily access and apply the insights. No PDFs lost in folders!

User personas, journey maps, annotated wireframes, usability notes - everything will be organized where your team already works.

Yes, our team always tests on real devices to reflect how users actually interact with your product. That includes mobile phones, tablets, and desktops across different browsers and operating systems. Also, you’ll see how users act in their natural environments (on the go, in the dark room, or at night) with their own devices. This approach helps us see problems you won’t catch in ideal conditions (small tap targets, slow load times, or layout bugs on specific screens).