Your Simple and Reliable Website Builder
Successful collaboration with WordPress, the industry leader in content management systems, that resulted in improved website design and branding. See top-notch marketing materials and landing pages delivered by our team.
- Web Design
- Branding
- C Services
- Headquarters
California, USA
- Industry
MarTech
- Website
- Timelines
6 Months
The client
WordPress is an open-source website builder and content management system suitable for small and large-scale businesses. It offers plugins and templates with advanced means to grow your website.Being feature-rich, this platform excels among other CMSs and is used by about 43% of all websites.
Our solution
Our main goal was to improve user interaction with the WordPress platform by delivering top-notch UX and UI design. Branding and creating marketing materials became challenging, as we had to cover multiple WordPress products. As a result, our digital product agency developed strong marketing materials in collaboration with the WordPress marketing department, improved its branding and marketing efforts.
Challenge
One of our primary tasks was the creation of branded marketing materials promoting some WordPress features to different user types, the design of social media content, and the work on marketing websites advertising various WordPress products. Our team followed the client’s guidelines to deliver solutions corresponding to his vision and values.
World`s most popular website builder
Our client needed to revise some parts of the WordPress platform, and our team helped to enhance the existing design. We analyzed which elements required improvement and implemented them in the updated UI and UX design.
Improved Website Design
Our team has been working on some WordPress product landing pages. We carefully studied the client’s requirements, offered concepts, and validated them. After that, we decided to improve the user experience of some parts of the platform and its user interface design.
Responsive design
Given that a big number of users prefer browsing via smartphone, we also designed a mobile version.
Better Marketing Materials Quality
Our digital product design agency developed strong marketing materials in collaboration with the WordPress marketing department. We considered each user group’s requirements and product features in our work.
Visual style
We followed the client’s guidelines to deliver solutions corresponding to his vision and values. We focused on the simplicity WordPress offered its audience and used this concept as the cornerstone of our branding efforts.
Adopting an individual marketing approach to each product
A well-thought-out marketing strategy is essential to engage more users. Our experts have created effective marketing materials to promote WordPress features and products. Some of the marketing campaigns we launched continue to be successful today.
“Throughout the entire project all I saw was sheer will to keep pushing forward and adapting to whatever the next request was. Terrific job and we couldn't have done it without you.”
Email Marketing
As part of improving WordPress marketing efforts, our team has been working on email templates. It helped to retain more customers.
5%
Engagement rateOur experts proved this by delivering a top-notch intuitive UX, which increased user engagement.
+22%
Increase trafficAs a result, the traffic of the WordPress products increased along with the conversion rates.
x2
Customer retainWe`ve improved WordPress marketing efforts that helped to retain more customers.
20%
Reduced bounce rateRefreshed design reduced the bounce rate of the platform.
Our Services
Product Strategy
Business Analysis & Research
UX Audit
Web Design
UI/UX Design
Brand Identity
Graphic Design
Web Development
Mobile Development
DevOps
Our team has in in-depth background in developing SaaS solutions
Our expertise enables us to create outstanding software as a service user-centric designs from the ground up and improve existing products. We have successfully completed more than 30 SaaS projects during five years on the market.
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