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Elegant and functional design for Web3 Trading
UI/UX Design
MVP Design
Improved contact center experience
client
MOJO.CX
industry
SaaS, AI
timeframe
5 month
headquarter
UK
funding
$1.5M raised
About project
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Challenges &
Solutions
Problem
Our challenge was to combine three existing products into a universal platform, MOJO-CX. The new solution should integrate core functionalities from each of the three elements to offer a comprehensive suite of services for contact centers.
Solution
Our design solution for MOJO-CX tackled two needs: consistency and user-specific functionality. First, we ensured a cohesive user experience by unifying the look and feel of all integrated products. Second, we tailored features to different user types.
Process
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The MOJO-CX design began with discovery and user experience research. This led to the creation of mood boards, UI concepts, and, ultimately, a well-thought-out UX/UI design for the unified platform.
1
Discovery
Briefing & onboarding
Product/business goals
MVP Scope
Roadmap
2
UX Design
Briefing & onboarding
Product/business goals
MVP Scope
Roadmap
3
UI Design
Briefing & onboarding
Product/business goals
MVP Scope
Roadmap
4
Clickable prototypes
Briefing & onboarding
Product/business goals
MVP Scope
Roadmap
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Competitor
analysis
To make sure MOJO-CX stood out, we studied the functionalities offered by competitors. We aimed to identify the most effective ones and integrate them into our client’s platform, optimizing workflow and access to essential features for all user types.
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User research
research
To make sure MOJO-CX stood out, we studied the functionalities offered by competitors. We aimed to identify the most effective ones and integrate them into our client’s platform, optimizing workflow and access to essential features for all user types.
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User research
To make sure MOJO-CX stood out, we studied the functionalities offered by competitors. We aimed to identify the most effective ones and integrate them into our client’s platform, optimizing workflow and access to essential features for all user types.
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Jenny Wilson
The aspiring investor
28 year old • Marketing manager
BACKGROUND
Alex has a basic understanding of traditional Investments like stocks and mutual funds
but is new to the world of cryptocurrency.
Goal and needs
• Wants to diversify investment portfolio by including cryptocurrencies.
• Seeks a platform that offers educational resources and straightforward investment options.
Challenges
Limited knowledge about crypto market trends and investment strategies.
Needs guidance and easy-to- use tools.
GT Protocol features
• Educational resources for beginners.
• Simple investment options.
• User-friendly interface for easy navigation.
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Esther Howard
The cautious beginner
27 year old • Marketing manager
BACKGROUND
Alex has a basic understanding of traditional Investments like stocks and mutual funds
but is new to the world of cryptocurrency.
Goal and needs
• Wants to diversify investment portfolio by including cryptocurrencies.
• Seeks a platform that offers educational resources and straightforward investment options.
Challenges
Limited knowledge about crypto market trends and investment strategies.
Needs guidance and easy-to- use tools.
GT Protocol features
• Educational resources for beginners.
• Simple investment options.
• User-friendly interface for easy navigation.
App Flow
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We developed the app flow from scratch, combining the three previously separate products. Our goal was to deliver optimal workflows for core managers’ and agents’ tasks and provide quick and clear navigation throughout the platform.
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Wireframing
The high-fidelity wireframes we created became a foundation for testing and evaluation — ensuring a clear understanding of the platform’s structure, logic, and element interaction.
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Wireframing
The high-fidelity wireframes we created became a foundation for testing and evaluation — ensuring a clear understanding of the platform’s structure, logic, and element interaction.
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Moodboard
Through mood boards based on in-depth client interviews, we decided to create a timeless and intuitive design for MOJO-CX. Instead of fleeting trends, we focused on simplicity and clarity with subtle brand recognition elements like branded color palettes and logo-inspired patterns.
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Redesign
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The redesign turned MOJO-CX into a cohesive ecosystem with optimized functionality and a unified visual identity.
/Before
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/after
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Empower your agents
with the AI tools and
watch your contact
centre metrics skyrocket.
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Web Application
Design
We combined three existing products into a universal platform, MOJO-CX. The new solution should integrate core functionalities from each of the three elements to offer a comprehensive suite of services for contact centers.
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UI/UX design for agents
The agents required quick and easy interaction with the MOJO-CX widget during calls. Our contact center design addressed this by enabling constant on-screen access to call management tools and an AI assistant for real-time communication guidance. Post-call summaries available within the platform helped improve agents’ performance further.
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Web app design for managers
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The web app design we delivered for managers provides quick access to team and individual agent performance metrics. It also lets managers use tools for task management, training planning, and team performance reviews — all within a single application.
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Design system
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Results
32%
Improved customer reach - Gradwork was able to reach a larger audience by relying on the consistent mobile and web design we provided.
5%
User engagement rate - The sleek UI/UX design of the Gradwork recruitment platform encouraged customers to use this product frequently and make more in-app actions.
4%
Conversion rate - Our team delivered the UI/UX design of the HR platform that boosts conversion.
80%
User satisfaction rate - Most of Gradwork`s users are satisfied with the platform, owing to our top-notch design services.
