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Process
Arounda experts started with research on competitor and market trends that helped us identify opportunities for differentiation. Next, we worked on a moodboard (with a logo, color, and typography options) to discuss with our client, choose, and develop the concept. The final step was to document brand identity in a brand guideline.
Competitor analysis
We analyzed and discovered that most renewable energy sector brands use yellow tones and grayscale palettes. To differentiate Evalence, Arounda brand experts chose a distinctive color combination and created a responsive logo.
Another key opportunity was in visual storytelling. Many competitors didn't pay attention to the hands-on nature of their services. So, we turned this into a strength to show real impact, skill, and commitment.
Moodboard
Every process needs direction, and in design, this is a detailed moodboard. It included client insights, references, logo concepts, color palettes, and typography options. Our focus was on professionalism and trust to have clean, modern, and memorable visual foundations and unique identity in the market.
The design
Arounda doesn't offer just a solution but a design with impact, sense, and growth. That's why we reflected solar energy and sustainability in a modern, clear, and clean logo. The abstract shapes form a unified symbol with an energy icon at the center. We also chose a black, blue, and yellow color palette to create a strong contrast and show Evalence's forward-thinking approach.
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Styleguide / Design System
Brand guidelines or styleguides are necessary because they bring consistency across all platforms and strengthen brand positioning. Our team created a guide with logo usage rules, color palette specifications, and typography selections to avoid user confusion and provide a recognizable Evalence brand look.
Process
Arounda experts started with research on competitor and market trends that helped us identify opportunities for differentiation. Next, we worked on a moodboard (with a logo, color, and typography options) to discuss with our client, choose, and develop the concept. The final step was to document brand identity in a brand guideline.
Competitor analysis
We analyzed and discovered that most renewable energy sector brands use yellow tones and grayscale palettes. To differentiate Evalence, Arounda brand experts chose a distinctive color combination and created a responsive logo.
Another key opportunity was in visual storytelling. Many competitors didn't pay attention to the hands-on nature of their services. So, we turned this into a strength to show real impact, skill, and commitment.
Moodboard
Every process needs direction, and in design, this is a detailed moodboard. It included client insights, references, logo concepts, color palettes, and typography options. Our focus was on professionalism and trust to have clean, modern, and memorable visual foundations and unique identity in the market.
The design
Arounda doesn't offer just a solution but a design with impact, sense, and growth. That's why we reflected solar energy and sustainability in a modern, clear, and clean logo. The abstract shapes form a unified symbol with an energy icon at the center. We also chose a black, blue, and yellow color palette to create a strong contrast and show Evalence's forward-thinking approach.
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Styleguide / Design System
Brand guidelines or styleguides are necessary because they bring consistency across all platforms and strengthen brand positioning. Our team created a guide with logo usage rules, color palette specifications, and typography selections to avoid user confusion and provide a recognizable Evalence brand look.
Process
Arounda experts started with research on competitor and market trends that helped us identify opportunities for differentiation. Next, we worked on a moodboard (with a logo, color, and typography options) to discuss with our client, choose, and develop the concept. The final step was to document brand identity in a brand guideline.
Competitor analysis
We analyzed and discovered that most renewable energy sector brands use yellow tones and grayscale palettes. To differentiate Evalence, Arounda brand experts chose a distinctive color combination and created a responsive logo.
Another key opportunity was in visual storytelling. Many competitors didn't pay attention to the hands-on nature of their services. So, we turned this into a strength to show real impact, skill, and commitment.
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Moodboard
Every process needs direction, and in design, this is a detailed moodboard. It included client insights, references, logo concepts, color palettes, and typography options. Our focus was on professionalism and trust to have clean, modern, and memorable visual foundations and unique identity in the market.
The design
Arounda doesn't offer just a solution but a design with impact, sense, and growth. That's why we reflected solar energy and sustainability in a modern, clear, and clean logo. The abstract shapes form a unified symbol with an energy icon at the center. We also chose a black, blue, and yellow color palette to create a strong contrast and show Evalence's forward-thinking approach.
.png)
Styleguide / Design System
Brand guidelines or styleguides are necessary because they bring consistency across all platforms and strengthen brand positioning. Our team created a guide with logo usage rules, color palette specifications, and typography selections to avoid user confusion and provide a recognizable Evalence brand look.
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