Embrace Smarter Spending with Expence
Explore the transformative journey of Expence, an innovative smart business expense management platform offering physical and virtual Visa cards for freelancers, startups, SMEs, and large corporations. Follow Arounda’s UI/UX design process in this fintech case study.
- UI/UX Design
- Headquarters
UAE, Dubai
- Industry
Fintech
- Website
- Funding
$2.3M raised
The client
Expence, based in Dubai, UAE, is an expense management platform at the forefront of the fintech industry. Designed to meet the needs of businesses of all scales, it offers physical and virtual Visa card issuance, spending management, online payments, invoicing,and robust security. Expence helps companies on their path to improved expense control and financial freedom.
Challenge
The Expence finance platform presented several challenges. The main one involved improving the mobile app’s features for better user engagement and onboarding. We faced some difficulties integrating this functionality into the web application.
Another concern was providing a smooth physical and virtual card issuance process. Arounda’s specialists also had to tackle employee spending tracking and enable the invoice uploading feature. Additionally, we focused on providing security throughout critical activities such as balance changes and card settings.Our solution
Our team aimed to deliver a better mobile app’s functionality and seamlessly integrate it with the web application. That’s why we suggested tackling the core user’s pain points: onboarding security, card management, and card issuance.
Our experts decided to centralize card management and enable convenient employee spending tracking with manual adjustments. On top of that, we introduced a user-friendly invoice upload feature using a QR code system. To prioritize security, we implemented password protection for critical in-app actions.
From Onboarding to Next-Level Expense Management
Explore our UI/UX design process for Expence. See how we implemented virtual and physical card issuance, from enhancing the mobile and web app’s functionality and improving onboarding.
The process of Expence Product Design
Fintech Platform UI/UX Design
Our team delivered UI/UX services that helped Expence stand out. Through meticulous attention to detail, we’ve created a user-friendly interface that seamlessly guides new and existing users through the expense management process. Arounda’s experts also ensured a visually appealing, consistent, and engaging experience across the web and mobile app.
Web Application Design
Arounda’s web app design services included creating an interface that catered to different access levels (business owners and employees) while incorporating the existing typography, colors, and core navigation. We also focused on integrating Expence mobile application’s features, namely smooth onboarding, simplified card management, and convenient expense tracking.
Physical and Virtual Cards Creation
These services for the Expence fintech platform empowered companies to create fully customizable cards for their employees. We enabled online payments, purchases, and the convenience of using expense cards during business trips. Additionally, we provided comprehensive card management features, including team card management, expense analytics, filtering expenses by periods, and the ability to generate spending reports.
Mobile Application Design
In this finance product work example, a mobile app, we have significantly enhanced onboarding by enabling QR code login and simple user data filling in. We also prioritized convenience by allowing users to switch between different cards in one place and implementing a seamless process for uploading receipts and invoices through QR codes.
Visual style
We followed the client’s guidelines and delivered solutions that would fully correspond to the needs of the target audience. We focused on communicating the ease of use and security that Expence offered its audience.
15%
Customer satisfaction growthArounda’s comprehensive UI/UX resulted in more satisfied fintech platform customers.
20%
Increase in mobile usersOur mobile design services assisted Expence in attracting more mobile users.
78%
Actively used cardsCustomers leverage Expence’s virtual and physical cards daily.
1.5X
User engagement boostDue to the finance platform’s convenience, users spend more time using it.
Our Services
Product Strategy
Business Analysis & Research
UX Audit
Web Design
UI/UX Design
Brand Identity
Graphic Design
Web Development
Mobile Development
DevOps
Our team has in in-depth background in developing Fintech solutions
Our expertise enables us to create outstanding fintech user-centric designs from the ground up and improve existing products. We have successfully completed more than 30 fintech projects during five years on the market.
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