UI/UX Design Agency in New York

Arounda is a UX design agency in New York that covers the full product design and development lifecycle. We work with growth-stage companies, enterprise teams, and SMEs across SaaS, FinTech, AI, Web3, Healthcare, Logistics, and other industries.

‍What Arounda specifically does:

• UX research and product discovery. Our team maps user demands, establishes product structure, and determines which design decisions are most likely to influence adoption and retention. This stage prevents costly redesigns later in the product's lifecycle.
• UI/UX design for web and mobile. Our UI/UX designers create information architecture, user flows, wireframes, interactive prototypes, and high-fidelity production-ready screens. Every design decision is documented with a business rationale so product and engineering teams understand the logic.
• Website design and redesign. Arounda redesigns websites and landing pages for companies whose current site underperforms on conversion, fails to reflect the product's current state, or needs to support a new market or audience segment.
• UX/UI audit. We assess existing products against usability standards and business goals and identify individual interfaces that cause drop-off or confusion. You will get a prioritized action plan with clear before/after suggestions.
• Design systems. We also create component libraries and design systems for teams who manage several products or large-scale platforms. A shared design system lowers UI inconsistencies, accelerates the design-to-development handoff, and reduces the time necessary to ship new features.
• Mobile app design. Arounda designs iOS, Android, and cross-platform mobile applications, with particular depth in complex workflow products across FinTech, Healthcare, and enterprise SaaS.
• Branding/rebranding. Our brand team handles brand identity, logo design, pitch deck design, graphic design, and rebranding for companies that need a consistent visual identity across product, marketing, and investor materials.
• Web and MVP development. Arounda dev team builds products through web development, MVP development, Webflow development, landing page development, and mobile development. You can complete the full product cycle with one partner.Across 10 years and 500+ delivered products, Arounda has worked with companies including WordPress, Automattic, Greif, Chalhoub Group, Player Health, and others. We also hold a Top Design Company recognition from Clutch for 2025 and 2026.

Arounda, a UX design agency New York product teams engage for structured design work, measures project success through four categories of metrics: conversion performance, user retention, usability quality, and delivery efficiency.
‍Conversion performance
‍Our team evaluates if design improvements boost the rate at which users perform target actions.
‍User retention and engagement
‍Arounda tracks return visit rates, time-to-value, feature adoption, and churn rate changes following redesigns or UX improvements. Across Arounda's SaaS client base, structured UX improvements to onboarding and core workflows have produced a 37% reduction in churn.
‍Usability quality
‍We test prototypes with representative users to determine task completion rate, mistake rate, and time-on-task for critical processes. These tests run before development begins to uncover usability issues and fix them at the lowest feasible cost.
‍Delivery efficiency
‍Our team tracks the on-time delivery rate, the number of revision cycles per deliverable, and the design-to-development handoff time. These metrics reflect the operational quality of the engagement.We also define post-launch intervals and communicate with our clients to review results against the baseline metrics agreed at the start of the engagement.

Arounda is a UX design company New York enterprises engage for product redesign when surface-level fixes have stopped moving metrics.
The Arounda redesign process follows a fixed sequence. First, a UX/UI audit identifies the structural problems that visual redesign alone cannot fix. For example, broken flows, navigation gaps, and drop-off points.
Second, our UI/UX team defines the redesign scope based on business impact, separating high-priority changes from lower-risk elements that should remain stable for existing users.
Third, we wireframe and test new user flows with real users to confirm the new structure performs better before committing to full UI production.
Fourth, Arounda designs the updated interface and builds or updates the product's design system to resolve accumulated visual inconsistencies.
Fifth, we review post-launch metrics against the baseline agreed at project start. They are conversion rate, retention, task completion, support volume, or other metrics we had defined with our client as most important for the business.
This sequence ensures the redesign solves the right problems, in the right order, with measurable outcomes.

When stakeholders disagree on a design direction, we facilitate the decision through three steps.
First, the team identifies whether the disagreement is about preference or about the expected outcome. These require different responses.
Second, we give relevant user research, usability test results, or conversion data to support or refute each perspective.
Third, if the data do not resolve the disagreement, we offer a structured test with measurable results rather than a negotiated compromise. It might be an A/B test, a prototype usability session, or a phased deployment.
We document our design decisions with business rationale, so you can revisit every choice with evidence rather than opinion.

When a company begins working with Arounda as their UX design firm New York product teams engage for structured design partnerships, the onboarding process covers five stages:

• Scoping call. The Arounda team and the client align on the product challenge, business goals, target users, and success metrics.
• Proposal and agreement. Our team prepares a scoped proposal with defined deliverables, timeline, team composition, and price. Every phase has a named output and a completion criteria.
• Kickoff session. The assigned design team meets the client's product, engineering, and business stakeholders. We review existing research, analytics, user feedback, and product documentation. We also establish communication cadence, feedback cycles, and decision-making ownership.
• Discovery and audit. For redesign projects, Arounda runs a UX/UI audit of the existing product before design begins. For new products, the discovery phase maps user needs, competitive landscape, and product structure.
• First deliverable review. Within the first-second week, Arounda presents initial concepts, wireframes, or audit findings. You’ll get an early signal of output quality, communication style, and pace before the full engagement is underway.

Arounda ensures design consistency throughout each project phase by using a shared design system, systematic handoff documentation, and cross-platform design reviews.The design system is the single source of truth for all visual and interaction decisions. It contains typography, color, space, and motion elements. We create platform-specific screens using these shared components. Before each development handoff, our team evaluates all platform outputs together to discover any inconsistencies generated during the design process. In addition, we carefully specify edge situations, responsive behavior, and interaction states to ensure that implementation fits the intended design across all touch points.

Arounda is a UX UI design agency New York product teams and enterprises engage through two long-term collaboration models.

• A dedicated design team for product companies without an in-house design function. Arounda provides a complete design team that covers UI/UX design across the full product roadmap. We act as the client's primary design department.
• Team extension for large enterprises with an existing in-house design team. Arounda embeds one or more senior designers into the client's sprint cycles and tools. We add capacity or specialist expertise without recruiting or onboarding overhead.

Both models eliminate the re-onboarding costs and design inconsistency that come from rotating project-based agency engagements.