GT Protocol

Process

Our process began with strategy sessions and market research to define goals, users, and opportunities. From there, we crafted moodboards, wireframes, and a full UI design system with branding updates, prototypes, dev handoff, and ongoing design consulting after launch.

Competitor analysis

Competitor research revealed a key gap: most crypto platforms were either too complex or too basic. Many missed onboarding, AI support, and mobile consistency. These insights led us to focus on conversational AI flows, mobile-first design, progressive complexity, and a modular system that’s powerful but easy to use.

Core feature list

User Research

User analysis uncovered the main pain points of crypto newcomers and experienced investors: confusing interfaces, lack of support, and overwhelming data. These insights helped us create user personas and design a clear, transparent, and supportive platform.

App Flow

The app flow followed a step-by-step structure with a conversational AI assistant. It helps users easily move through onboarding, wallet setup, and investments with a more natural, helpful chatbot experience. We used progressive disclosure to keep things clear and simple. And user testing led to improved navigation and added visual cues to make switching between CeFi and DeFi effortless.

Wireframing

Our Web3 designers started with low-fidelity sketches to map out key flows like onboarding, AI interactions, and portfolio tracking. Through client feedback, they evolved into mid-fidelity wireframes with a clear hierarchy and modular UI blocks. Finally, we built high-fidelity clickable prototypes with brand visuals, real content, and motion.

Moodboard

Arounda design team blended futuristic AI, DeFi, and Web3 aesthetics with a focus on trust and simplicity. We used dark UI backgrounds, soft-glow gradients, clean typography, and conversational UI examples for a modern, accessible fintech look.

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Branding

GT Protocol’s branding reflects trust, innovation, and accessibility in the Web3 space. We refined the logo, introduced a bold dark color palette with glowing accents, and built a cohesive visual language across the UI, token and marketing assets.

Responsive design

PItch deck

The main goal of a pitch deck is to impress, so it must be clear, bold, and investor-ready. We highlighted product traction, AI features, top-tier partnerships, and growth potential with clean visuals and a confident Web3 tone. Every slide simplifies the complex and showcases trust, scale, and vision.

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Redesign

The old site felt generic with little context on value or traction. After product redesign, users can enjoy bold visual language, cleaner layout, and stronger hierarchy. The new hero section focuses on the core product and immediately communicates the solution and purpose. Improved navigation, call-to-action buttons, and partner logos now support trust and conversion from the first scroll.

Styleguide / Design System

Process

Our process began with strategy sessions and market research to define goals, users, and opportunities. From there, we crafted moodboards, wireframes, and a full UI design system with branding updates, prototypes, dev handoff, and ongoing design consulting after launch.

Competitor analysis

Competitor research revealed a key gap: most crypto platforms were either too complex or too basic. Many missed onboarding, AI support, and mobile consistency. These insights led us to focus on conversational AI flows, mobile-first design, progressive complexity, and a modular system that’s powerful but easy to use.

Core feature list

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User Research

User analysis uncovered the main pain points of crypto newcomers and experienced investors: confusing interfaces, lack of support, and overwhelming data. These insights helped us create user personas and design a clear, transparent, and supportive platform.

App Flow

The app flow followed a step-by-step structure with a conversational AI assistant. It helps users easily move through onboarding, wallet setup, and investments with a more natural, helpful chatbot experience. We used progressive disclosure to keep things clear and simple. And user testing led to improved navigation and added visual cues to make switching between CeFi and DeFi effortless.

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Wireframing

Our Web3 designers started with low-fidelity sketches to map out key flows like onboarding, AI interactions, and portfolio tracking. Through client feedback, they evolved into mid-fidelity wireframes with a clear hierarchy and modular UI blocks. Finally, we built high-fidelity clickable prototypes with brand visuals, real content, and motion.

Moodboard

Arounda design team blended futuristic AI, DeFi, and Web3 aesthetics with a focus on trust and simplicity. We used dark UI backgrounds, soft-glow gradients, clean typography, and conversational UI examples for a modern, accessible fintech look.

Branding

GT Protocol’s branding reflects trust, innovation, and accessibility in the Web3 space. We refined the logo, introduced a bold dark color palette with glowing accents, and built a cohesive visual language across the UI, token and marketing assets.

PItch deck

The main goal of a pitch deck is to impress, so it must be clear, bold, and investor-ready. We highlighted product traction, AI features, top-tier partnerships, and growth potential with clean visuals and a confident Web3 tone. Every slide simplifies the complex and showcases trust, scale, and vision.

Redesign

The old site felt generic with little context on value or traction. After product redesign, users can enjoy bold visual language, cleaner layout, and stronger hierarchy. The new hero section focuses on the core product and immediately communicates the solution and purpose. Improved navigation, call-to-action buttons, and partner logos now support trust and conversion from the first scroll.

Styleguide / Design System