UX/UI Design and Branding for a Web3 Trading Platform
UI/UX Design
Branding
Designed for clarity, conversion, and growth
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About project
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Challenges &
Solutions
Problem
Our client needed a full brand identity, a website that clearly explains their complex DeFi offering, and a smooth WebFlow build from scratch. The main challenge? Make a technical product simple and trustworthy with the experience that speaks to retail users and crypto-native audiences.
Solution
We began with competitor and user research, then created a clean grid layout based on the provided content. Our solution: a minimalist branding and design style to keep the focus on important features. Animated illustrations made the product lively and more dynamic.
Process
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Arounda design process began with in-depth competitor and user research to understand current DeFi trends. We then collaborated with the client to create moodboards, wireframes, UI concepts, and layouts that reflected the desired brand identity and UI/UX design.
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Discovery
Briefing & onboarding
Product/business goals
MVP Scope
Roadmap
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UX Design
Briefing & onboarding
Product/business goals
MVP Scope
Roadmap
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UI Design
Briefing & onboarding
Product/business goals
MVP Scope
Roadmap
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Competitor
analysis
Our team analyzed similar DeFi platforms to define the right structure, content blocks, and calls to action that would guide users effectively. We also paid close attention to how other products perform to create a wow effect for this project.
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User research
The project focused on two user types: advanced DeFi users and curious newcomers. One group required powerful tools with a clean and fast interface. The other sought clarity and a seamless onboarding experience. This research provides a direction for balancing functionality with simplicity for all users.
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User research
The project focused on two user types: advanced DeFi users and curious newcomers. One group required powerful tools with a clean and fast interface. The other sought clarity and a seamless onboarding experience. This research provides a direction for balancing functionality with simplicity for all users.
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Moodboard
We divided the moodboarding process into three parts following the client’s style request: gradients, animated pictures, and overall website structure. We focused on minimalistic, well-organized website designs with captivating space-themed illustrations.
Branding
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The logo combines an atom, electrons, and a star. It reflects Galaxy’s tech-first, dynamic identity. Deep space colors paired with soft lavender create a futuristic feel. Our brand designers applied visual identity across app screens, badges, and event materials to show how it will look in digital and real-world use.
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Web Application Design
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Responsive design
Our approach - a mobile-first mindset for clarity, speed, and ease of use on the go. Because we understand the importance of conducting operations at all times and in any location. That's why the layout, visuals, and animations stay smooth and functional whether viewed on desktop, mobile, or tablet.
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Styleguide /
Design System
Our client received a ready-to-scale design system with clear rules for every element with colors, typography, buttons, and icons. The full style guide keeps the Galaxy platform consistent and makes future updates clear and easy for design and development teams.
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Results
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