High-Impact Design for a Web3 DAO Platform
UI/UX Design
A Next-Gen Web3 platform
client
Born to Build
industry
Web3
timeframe
4 Month
headquarter
USA
services
Branding, UI/UX
About project
Born to Build DAO is a Web3 IDO launchpad for a global crypto community. The client asked Arounda to create a strong DAO brand, custom visuals, and UI/UX design to make complex mechanics clear, structured, and engaging.
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Challenges & Solutions
Problem
The client needed a high-converting landing page to explain value fast. Our challenge was turning complex DAO messaging into a clear, scroll-friendly structure while balancing strong visuals, fast load speed, limited content, and multiple target audiences.
Solution
We built a strong DAO brand and created custom illustrations within a clear UI/UX structure. Now, with focused Web3 visuals, clean typography, and a modular layout, the mechanics are easier to understand, the hierarchy is better, and the page is fast and easy to scroll through.
Process
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The project started with research on branding and identity design, then moved on to discovery and UX planning. After defining structure and flows, we designed UI layouts and visuals, and finalized the system with social media assets.
1
Branding
Moodboard
Logo Creation
Guidelines
2
Discovery & UX Design
Briefing & onboarding
Product/business goals
Wireframes
3
UI Design
Moodboard + Concept design
UI Layouts
UI KIT & Graphic design
4
Social Media
Moodboard
UI Concepts
Posts Templates
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Wireframing
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During wireframing, our team mapped a clear landing structure to guide users from the first screen to key actions, prioritize sections, simplify navigation, and ensure easy scanning across devices.
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Branding
Our brand designer made a modular DAO identity that is easy to remember. High-contrast colors, clear typography, and pixel-based graphics help users trust the platform faster and position Born to Build as structured, open, and confident in Web3.
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Website
To differentiate from similar Web3 platforms, we stepped away from dark patterns and built a bright, mobile-first site with pixel motifs and custom illustrations.
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Adaptive Design
We designed the mobile version to work naturally on smaller screens, adjusting the layout, typography, and interactions so content stays easy to read and actions feel comfortable on any device.
Shape your Web3 platform with branding and design that build trust, recognition and user engagement.
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Social Media
The client got social media graphics that keep Born to Build recognizable and interesting across all channels to help the brand reach more people outside the website. A set of flexible templates for announcements, community updates, and NFT drops helped keep the look of the site consistent, sped up the process of making content, and encouraged people to interact with the global Web3 audience.
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Printed Materials
Printed materials support the client beyond its website. Business cards, flyers, and decks complement Born to Build DAO’s visual language. These items help ensure cohesive branding at events, meetups, and community gatherings while building trust with partners.
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UI/UX design
Arounda UI/UX designer made the interface easy to use so that people could quickly understand how DAOs work and feel confident using them. The grid, spacing, and typography lead eye and focus through systems step by step, pixel-based blocks group features visually, sticky CTAs assist users to act at the right time, trust signals appear early, and mobile layouts keep interactions fast and predictable across displays.
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Results
67%
User Engagement - Scroll depth and clicks exceeded expectations. Users spend over 2 minutes on the page .
85%
User Satisfaction - Surveys revealed users are satisfied with usability, clarity, and visual design, with an NPS score above 50.
25%
Mobile Conversions - Mobile-first design made the experience more usable, lowered bounce rates by 15%, and drove significantly higher conversions on mobile.
30%
Brand Recognition - Consistent branding and expressive visuals boosted brand recall in Web3 communities and mentions across crypto-focused media.
