UI/UX design and website redesign for marketing automation platform
UI/UX Design
Website Design
Marketing-led UX for hospitality
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client
GuestWise
industry
SaaS, AI
timeframe
2 month
headquarter
UK
About project
GuestWise is an AI SaaS platform for hospitality and restaurant brands that need effective marketing solutions. The company helps teams increase revenue, enhance guest experiences, and run data-driven campaigns with automation, intelligent audience insights, and real-time optimization.
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Challenges & Solutions
Problem
Guestwise came with a website that was text-heavy and didn’t reflect the clarity or value of their marketing platform. Our task was to redesign the experience for simple, accessible, and engaging interactions. We also needed to create an intuitive interface for complex marketing automation features.
Solution
We created an intuitive and conversion-focused marketing platform. A new insights section visualizes key performance data through an easy-to-read chart. Simplified flows and a clearer structure now present Guestwise more effectively and help hospitality teams increase engagement and conversions.
Process
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Our team began with a kick-off, brief, research, and competitor analysis to define a direction. Then, we developed hi-fi wireframes, a moodboard, UI concepts, adaptive layouts, and a complete UI Kit for consistency and scalability.
1
Discovery
Briefing & Onboarding
QA Session
Product/business goals
Competitors research
2
UX Design
Wireframes
User flow
App flow
3
UI Design
Moodboard & Concept
Layouts design
Responsive design
Design system
4
Clickable prototypes
Animation
Development
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Wireframing
Our client received high-fidelity wireframes with a structure that matches user expectations with Guestwise's business goals. We evolved content ideas into defined sections and data-driven components with charts and highlights to support stronger engagement. This approach helped organize complex information into digestible blocks and improved information flow and user comprehension.
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Moodboard
Competitor analysis showed dense layouts, heavy content blocks, and mixed visual styles that make their value hard to grasp. That’s why our team focused on simplicity, airiness, and structure. The moodboard defined a modern visual direction with whitespace, light backgrounds, subtle gradients, and hero contrasts that improve readability and strengthen the brand.
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Launch a website that explains your product instantly, drives growth, and increases revenue.
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Website design
This B2B website design reflects values of efficiency, insight, and hospitality. We built structured pages with modern layouts, interactive sections, and modular illustrations. Dynamic visuals and data-driven animations guide users through the platform’s capabilities and help them understand complex features quickly.
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Responsive design
Hospitality teams often switch between desktop, tablet, and mobile when managing campaigns. So, our UI/UX designers delivered fully adaptive layouts that preserve clarity, hierarchy, and interaction patterns regardless of screen size. This responsiveness ensures consistent usability, faster access to insights, and a smooth workflow for teams working on the go.
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Design system
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Results
+27%
Higher conversion rate - Improved messaging, modern visuals, and simplified actions encouraged more visitors to take action and turn passive visitors into sales-ready leads.
+52%
Increase in feature engagement - Better navigation, structured pages, and interactive visuals helped users explore the platform more actively.
+41%
Faster content discovery - Optimized layouts and a streamlined hierarchy reduced the time users spend searching for key information.
-33%
Drop in bounce rate - A modern interface, focused messaging, and improved readability keep visitors engaged from the first screen.
