Branding for an InsurTech Platform

Branding

Visual identity for insurance data

client

Ping

industry

SaaS | Insurtech

timeframe

3 weeks

headquarter

USA

service

Branding

About project

Ping, an insurtech company, turns insurance data into practical insights for business teams. In this project, we focused on building a visual identity that reflects Ping's expertise, reliability, and structured approach. Our team created a brand system that helps present the product clearly and consistently in everyday use.

{/}

Challenges & Solutions

Problem

The challenge for the design team was to transform a highly complex insurtech product into a visually appealing, easy-to-understand brand that clearly demonstrates how Ping fits into the standard insurance workflow.

Solution

We turned the identity into a clear visual system where a central logo, structure, and rules help explain how Ping works, how data flows, and how the product supports daily insurance work.

Process

{/}

We began by researching Ping’s product, market, and audience to understand how insurance teams work with data and make decisions. This insight helped us define a clear visual direction. From there, we built moodboards, tested visual ideas, and shaped a branding system that supports the product across interfaces and brand materials used in everyday communication.

Discovery

Briefing & Onboarding

Competitors Research

Moodboard

Logo Moodboard

Color Palette Moodboard

Logo Concepts

Metaphors

Logo Concept Creation

Typography

Work with color

Brand Guidelines

Lockup Logo

Color Palette (primary, secondary)

Typography rules

{/}

No items found.

{/}

No items found.

Moodboard

{/}

For the moodboard, we explored forms of movement and visual rhythm that could reflect how Ping works as a product. We focused on flow, structure, and scale, looking for a visual language that matched the client’s request for a modern, precise, and product-driven insurtech brand.

{/}

Logo Options

We created four logo directions to look at Ping from different perspectives. Each option focused on a different idea of how the brand could show its place in insurance workflows and support the “Powered by Ping” concept. This helped the client compare approaches and choose the most fitting direction.

{/}

Logo Concept Design

This logo concept is grounded in the idea of an expanding universe. The mark resembles a galaxy with a defined center and expanding layers around it to represent Ping as a pull of attention within chaotic insurance systems. You can visually see their focus, influence, and structured flow of data pushing out from a center.

{/}

Brand Guidelines

Ping received a complete brand guideline system that helps the team work faster without losing consistency. It covers logo usage, colors, typography, spacing, and digital layouts, so every touchpoint stays clear, recognizable, and aligned as the product and brand grow.

{/}

Instagram layouts

Arounda designers created a set of Instagram layouts tailored to Ping’s communication needs. The templates cover product updates, features, testimonials, and announcements, using consistent colors, typography, and structure so the team can publish fast without losing brand clarity.

{/}

Print Products

Our team extended Ping’s visual identity into print materials to keep the same level of clarity outside digital screens. Posters, event displays, and business cards follow the core design system, helping the brand stay recognizable and confident in offline spaces where first impressions matter most.