Empathy and innovation for human-centric AI

UI/UX DESIGN
WEB DESIGN
Client
Industry
SaaS, AI
Headquarters
The USA, Dallas, Texas
funding
Services
UX/UI Design

About project

UI/UX DESIGN
WEB DESIGN
5 month
Time Frame

Altflow is an AI tool for creating search-engine-optimized articles. Users enter a targeted keyword or keyphrase, and Altflow creates high-quality content that ranks well and drives traffic.

The client was looking for an AI expert partner to design a unique product structure from scratch to stand out in the market. The task was to create an innovative, user-friendly, and functional interface with a wide variety of features.

Based on our experience with AI-powered interfaces and research of multiple services, we combined rich functionality with a clear interface. Our design team implemented key elements of online text management with text splitting and custom templates.

Process

The Altflow design process involved thorough UX research, designing app flow and wireframes, finalizing the UI layout, creating a prototype, and developing a comprehensive UI kit to keep the design consistent across the platform.

Competitor analysis

We found that competitors' interfaces contain many features that make navigation difficult or offer very simple interfaces that need more basic functions. For Altflow, we provided a clean and intuitive interface without sacrificing core functionalities.

App Flow

Our team crafted a minimalist design with a clear navigation structure, coherent visual hierarchy, effective workflow integration, playful illustrations, and high-contrast buttons for accessibility. These elements reduce cognitive load, improve usability, and cater to a wide range of users.

Wireframing

Our designers focused on defining the Altflow web app's functionality and mapping the interactions for a seamless user experience. The wireframes were high-fidelity interface models aligned with the visual identity from sketches to final design.

Web Application Design

Our designers prioritized copywriters' needs, improving productivity through features and workflows. We applied UI/UX principles like user-centered design, functionality, consistency, and accessibility. Clean and minimalist interface provides intuitive navigation and focuses on primary tasks.

Styleguide / Design System

Process

The Altflow design process involved thorough UX research, designing app flow and wireframes, finalizing the UI layout, creating a prototype, and developing a comprehensive UI kit to keep the design consistent across the platform.

Competitor analysis

We found that competitors' interfaces contain many features that make navigation difficult or offer very simple interfaces that need more basic functions. For Altflow, we provided a clean and intuitive interface without sacrificing core functionalities.

App Flow

Our team crafted a minimalist design with a clear navigation structure, coherent visual hierarchy, effective workflow integration, playful illustrations, and high-contrast buttons for accessibility. These elements reduce cognitive load, improve usability, and cater to a wide range of users.

Wireframing

Our designers focused on defining the Altflow web app's functionality and mapping the interactions for a seamless user experience. The wireframes were high-fidelity interface models aligned with the visual identity from sketches to final design.

Web Application Design

Our designers prioritized copywriters' needs, improving productivity through features and workflows. We applied UI/UX principles like user-centered design, functionality, consistency, and accessibility. Clean and minimalist interface provides intuitive navigation and focuses on primary tasks.

Styleguide / Design System

Process

The Altflow design process involved thorough UX research, designing app flow and wireframes, finalizing the UI layout, creating a prototype, and developing a comprehensive UI kit to keep the design consistent across the platform.

Competitor analysis

We found that competitors' interfaces contain many features that make navigation difficult or offer very simple interfaces that need more basic functions. For Altflow, we provided a clean and intuitive interface without sacrificing core functionalities.

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App Flow

Our team crafted a minimalist design with a clear navigation structure, coherent visual hierarchy, effective workflow integration, playful illustrations, and high-contrast buttons for accessibility. These elements reduce cognitive load, improve usability, and cater to a wide range of users.

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Wireframing

Our designers focused on defining the Altflow web app's functionality and mapping the interactions for a seamless user experience. The wireframes were high-fidelity interface models aligned with the visual identity from sketches to final design.

Web Application Design

Our designers prioritized copywriters' needs, improving productivity through features and workflows. We applied UI/UX principles like user-centered design, functionality, consistency, and accessibility. Clean and minimalist interface provides intuitive navigation and focuses on primary tasks.

Styleguide / Design System

Results

Functional clarity

Our team clearly formulated and designed all the essential functions, ensuring a well-defined product scope.

Improved accessibility

We crafted a user-friendly platform for producing high-quality content and making copywriting tools accessible to everyone.

Optimized user experience

Our UI/UX design ensured an intuitive interface, distinguishing Altflow from other platforms with more cluttered interfaces.

Innovative market entry

Arounda team helped the client successfully fill a specific niche in the market with a well-thought-out, original concept.

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