Klasha / AROUNDA

Breaking Down Barriers: Streamlining Cross-Border Payments for Africa

Reimagining the UI/UX of a Klasha finance app to simplify transactions between African countries and other markets. Check out Arounda’s design and brand identity services that make a difference in cross-border commerce.

ClientServices we provided
  • Branding
  • UI/UX Design
Klasha
  • Headquarters

    California, USA

  • Industry

    Fintech

  • Website

    Visit Website

  • funding

    $4.7M

About the project

  • The client

    Our client, Klasha, is a fintech company delivering cross-border payment solutions for businesses and individuals in African countries. Each financial product they offer aims to provide borderless commerce by allowing consumers and retailers to make and receive payments in their local currencies. Having covered six African countries, Klasha plans to expand its services to drive the adoption of fintech further.

  • Challenge

    When creating this fintech platform’s design, the main challenge was considering and comprehending the brand’s tone of voice and implementing the updated UI/UX following the client’s needs and vision. Arounda experts needed to recognize Klasha’s primary stakeholders’ requirements and the feelings they aimed to convey through design. Another concern was creating a UI/UX according to the user portrait described by the client.

  • Our Solution

    To achieve the goals set by the client, namely: compliance of the design with the brand’s tone of voice and the end users’ requirements, our experts created a brand book and a brand guideline. There we interpreted the basic pattern that can be used for all Klasha products: website, mobile app, etc. Our team created a color palette, selected typography, and determined the basic style to harmonize all the client’s finance solutions.

Klasha
Klasha

The process of Klasha Product Design

  • Research
  • User Flow
  • Wireframes
  • UI/UX Design
  • Development
Klasha

Driving Borderless Transactions in African Countries

In this fintech work example, our team has designed several financial solutions that radically stand out from the competition. We also ensured that the refreshed UI/UX matches the company’s tone of voice and the requirements of key stakeholders.

Klasha
Klasha
Klasha

Finance Mobile Application Design

Our team created a design for the mobile banking app Klasha. We ensured its intuitiveness, user-friendliness, and responsiveness. We wanted to keep this FinTech app manageable with sufficient information to simplify the payment process for the average user.

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Klasha Brand Identity

Our experts received and analyzed input from the client and key stakeholders regarding their requirements and vision for Klasha’s financial solutions. Based on this information, we developed a universal brand identity for all the client’s FinTech products.

Klasha
Klasha
Klasha
Klasha
KlashaKlasha
KlashaKlasha

Marketing Materials

Arounda experts also took care of marketing materials, which is critical in making the right first impression on customers and building trust in social media.

Klasha
The Result

  • 30%

    Increased conversion rates

    Our top-notch UI/UX design helped to boost conversion for Klasha bank solutions.

  • 35%

    Improved user satisfaction

    We delivered consistent UI/UX across all Klasha products to ensure higher user satisfaction.

  • 180K+

    Active users

    With our assistance, Klasha retained a significant number of active users.

  • 300K+

    App downloads

    Klasha surpassed 300K downloads with the help of our UI/UX design and brand identity services.

Our Services

Product Strategy

Product Strategy

Business Analysis & Research

Business Analysis & Research

UX Audit

UX Audit

Web Design

Web Design

UI/UX Design

UI/UX Design

Brand Identity

Brand Identity

Graphic Design

Graphic Design

Web Development

Web Development

Mobile Development

Mobile Development

DevOps

DevOps

Klasha | Arounda