UI/UX Design Agency in Chicago

Arounda helps companies understand why users struggle with a product and what needs to change. As a UX design agency Chicago companies work with, we improve product structure, key user flows, visual design, and development quality.

Our services cover the full product experience:

• UX research and product discovery: We study user behavior, business priorities, and the current product logic. This helps the team define the real problem before spending time on design.
• UI/UX design for web and mobile. Our designers plan screens, navigation, and interactions for the tasks users need to complete. Each decision reflects how people actually use the product.
• Website design and redesign: We improve the structure of websites that no longer support conversion or product growth. The work may include page hierarchy, navigation, content flow, and visual direction.
• UX/UI audit: We review the paths users take through the product and find where they hesitate, make mistakes, or leave. Your team receives a prioritized list of issues and practical recommendations.
• Design systems: We create reusable components and shared rules for product teams. Designers and developers can release new features without making the interface inconsistent or rebuilding common elements.
• Mobile app design: Mobile interfaces need shorter paths and stricter priorities. We keep primary actions within reach and adapt content, navigation, and interactions to smaller screens.
• Branding and visual identity. We create typefaces, color palettes, icons, illustrations, and brand standards as part of our branding and visual identity work. All of the product's marketing materials and UIs share the same identity thanks to these components.
• Web and MVP development. We can take approved designs into development with the same product context. This keeps the final build close to the agreed interface logic and interaction behavior.

Our team has worked on 500+ digital products. This experience helps us find the difference between a small usability issue and a structural problem that affects conversion, adoption, or retention.

Arounda measures design through the product results it changes. As a UX design agency in Chicago, we set the target before work begins and agree on which metrics will show whether the new solution performs better.

The exact metrics depend on the project, but we usually look at four areas:
‍Business performance

• Signups and qualified leads
• Conversion rate
• Revenue-related metrics
• Operational costs

Product usage

• Feature adoption
• Task completion
• Navigation speed
• Time spent on key actions

User experience

• Satisfaction scores
• Product comprehension
• Content readability
• Error rates

Long-term value

• Retention
• Repeat use
• Churn
• Customer lifetime value

Our case results show how this works in practice.

• PayPossible needed to improve the path between merchant interest and a completed financing application. After the redesign, merchant signups doubled, financing applications increased by 40%, and user satisfaction reached 88%.
• Product discovery was NetGet's primary concern. Customers could now navigate the marketplace 55% quicker thanks to a reorganized hierarchy, improved listing cards, and more robust navigation logic. Improvements in readability and recognition of the brand accompanied the 45 percent rise in platform usefulness.
• Sellution needed a dashboard that simplified the display of health data for everyday usage. With our design, users located primary vitals in only 0.8 seconds and comprehend critical information three times quicker.

After launch, we compare the new results with the original baseline. We also check where users still hesitate, whether the team can add features without weakening the experience, and which parts of the product need another iteration.

A redesign should solve the problems already affecting product performance without disrupting the flows users rely on. Our UX design company Chicago team starts by finding where people drop off, lose time, or make repeated mistakes.

During a redesign, we focus on four areas:

• Current UX problems: Analytics and support data show where the product starts losing users. We pair them with feedback and journey reviews to find the cause.
• Product structure: Our goal is to ensure that the product's existing logic is suitable for the intended use. Then we can go on to the aesthetic adjustments.
• Interface quality: We identify what slows each task down and fix that specific issue. It may be weak hierarchy, poor spacing, or an unclear interaction state.
• Future product growth: The redesign should work for the next round of releases. With the use of responsive rules and updated components, teams should be able to add functionality without disrupting existing flows.

Stakeholders often disagree because each person is protecting a different product outcome. Arounda brings those concerns into one decision process.

As a UX design firm Chicago companies work with, we do not resolve disagreements through preference. We return to the feature goal, user evidence, product data, and technical impact.

When two directions compete, we check:

• Which option helps users complete the task with fewer errors?
• What business metric should this decision improve?
• Does the solution fit the current product logic?
• How much time and engineering effort will it require?
• Can the team support the solution after launch?

When both choices are still good, we work on alternatives in the real product setting. Each direction describes how it will change usability, the scope of development, and upcoming releases. After that, we'll suggest the choice that strikes the best balance between the option's value to users and its effect on businesses.

The first session turns the initial request into a workable project plan. Arounda designers clarify the product issue, confirm who approves decisions, and define the result the team expects from the work.

Our UX UI design agency Chicago team can join an existing remote setup without changing how the client already works. The project manager confirms access, communication, and review timing before the designers begin.

The setup usually covers:

• A dedicated team led by one project manager
• Access to Figma and the current product files
• Slack, Notion, Jira, or the client's preferred tools
• Existing analytics and research materials
• Feedback deadlines and final decision owners

The product context determines what happens next. An existing platform may need a UX audit before any redesign work starts; a new product may begin with discovery or user flows.

Within a week or two, clients will typically notice the first results. Depending on where we start, we can finish up with audit results, updated processes, wireframes, a new sitemap, or even some early design direction.

Teams can begin with a free three-day trial. One Arounda designer works on a real product task, giving the client a direct view of our thinking, communication, and delivery before a full project starts.

Arounda makes one design system that all of the products' surfaces follow. It ensures that all marketing, mobile, and online pages have consistent font, space, color usage, components, and interaction states.

The system addresses the most common patterns that teams use:

• Forms: One set of rules controls validation, errors, and field states.
• Navigation: Mobile and desktop versions follow the same hierarchy.
• Dashboards: Filters, tables, and data states come from shared components.
• Marketing pages: Product visuals carry into landing pages and lead forms.

Upon receiving the component library, developers will see implementation notes and response states. By reusing existing logic, new displays can save development time and avoid duplicating elements.

We usually recommend one of two models:

• Dedicated product design team. Optimal for businesses that have a clear path forward. You can use Arounda to back up feature requests, redesigns, user experience enhancements, experimentation, and design system changes. Designers function more like an internal team, participating in planning, evaluations, and handoffs.
• Design team extension. Best for teams that already have design leadership but need extra capacity or specialist skills. A senior designer or UX expert joins the existing workflow and takes ownership of a defined area, such as onboarding, mobile, an audit, or a new feature.

Long-term collaboration gives designers the context needed to make better decisions and move faster during future release cycles.