Icon Design Trends For 2024

Vladislav Gavriluk

Vladislav Gavriluk

CEO & Founder at Arounda

Icon design is vital in defining your brand identity. Therefore, it's crucial to keep it up to date and boldly experiment with emerging trends, crafting visuals that resonate with your audience. This proactive approach strengthens your digital services and establishes a powerful and memorable brand presence.

At Arounda, a design agency with seven years of experience, we regularly tackle the challenge of creating icons for our clients, striving to enhance their visual identity. We consistently monitor the latest trends to stay informed and elevate your visual identity.

In this article, we invite you to explore the trends for 2024. Staying competitive in business requires being abreast of the latest developments.

Table of Contents

Icon Design Trends 2024

Icons serve as the bridge between brands and audiences. And in the dynamic landscape of digital design, their trends evolve swiftly. Failing to keep pace risks rendering your product outdated.

Are your icons aligned with the latest trends shaping 2024 and beyond? Doing your best to keep up is crucial to preventing friction, confusion, and frustration in user experiences.

1. Linear Icons

The trend of clean line-based icons will persist into the following year, driven by their simplicity, as a part of predictions in graphic design in 2024. These icons streamline complex ideas with minimalist designs. It makes them perfect for UI and app design. 

Such icons’ adaptable colors and flexibility contribute to widespread use. The intentional line work communicates efficiently, optimizing design space. Moreover, their timeless quality makes them a reliable choice for professionals within design systems.


Ready to upgrade your brand's visual appeal with the trendiest icons of 2024? Contact us.

2. Circular Complements

Circles offer a unifying element, bringing a sense of harmony to the entire set. Their versatility makes them popular, contributing to the cohesive and organized appearance of icons within a project. 

Circles are a neutral and adaptable foundation, accommodating complex design elements while maintaining a consistent visual language. Essentially, they act as supplemental anchors, enhancing their overall appeal and flexibility in various design contexts.

3. Handcrafted Design

The hand-drawn icon design stands out from clean designs. The nuanced aesthetic creates a personal connection with the audience, making it memorable. But note that while excellent for creative projects, hand-drawn icons may not suit formal or specialized fields like medicine. 

4. Isometric Icons

Isometric icon graphic design offers two-dimensional representation with depth, making it popular for app icons. The isometric grid ensures consistency in icon sets, providing a balanced appearance.

Clean lines and geometric elements bring a modern and sophisticated feel suitable for various apps. The isometric design allows interpretations from simple to intricate. It offers scalability based on intended use. 

5. Flat Color Palette

Lineless, flat colors embrace vibrant and flat hues by discarding traditional outlines. Stylish icon sets showcase diverse interpretations, from a hand-drawn aesthetic with limited colors to geometric and lively designs.

Similar to line-based icons, this trend prioritizes simplicity and cleanliness. The absence of lines shifts the focus to color, offering a modern take on icon design. Whether for app icons or sets, embracing lineless, flat colors adds style and trendiness.

6. Charming, Fanciful Icons

Charming icons create a friendly atmosphere, easing the seriousness of digital products. The appeal lies in countering technology's impersonal nature. Thanks to playful and illustrative elements, it offers a lighthearted vibe. At the same time, aligning it with your brand's tone is crucial. This way, you will avoid excessive cuteness for serious content.

7. Two-Tone Palette

Dual color palettes are a robust trend for a business-focused website design icon. They provide a simple and effective means to align icons with brand colors, enhancing recognition.

Consistent color usage reinforces visual identity and strengthens the connection between icons and your brand. Beyond brand alignment, dual color palettes serve as a strategic communication tool.

Highlighting specific aspects with contrasting key colors emphasizes essential information. This approach creates a strong visual connection between icons and your brand, offering a straightforward, appealing design solution.

8. Dynamic 3D Design Icon

In interactive design, 3D icons add dynamism by responding to user interactions and creating immersive experiences. Their ability to pop out of devices or backgrounds adds an unexpected dimension, making them stand out. 

While feeling cutting-edge, consider the whimsical nature and stick to your brand's mission. These icons suit applications desiring a playful aesthetic and contribute to visually engaging user interfaces.

9. Using a Single Solid Color

Single solid colors offer a clean and versatile aesthetic in a graphic design icon. The absence of intricate details makes them adaptable for diverse scenarios and easily customized for various color schemes. The versatility of single solid colors extends to playful applications and more functional purposes. 

This trend emphasizes shape psychology in graphic design as the primary visual and communicative element. Thus, it allows for creative approaches while maintaining a clean and impactful design.

10. Sticker-Styled Icons

Playful sticker-themed icons bring a fun and nostalgic feel to a web design icon. These icons evoke memories of collecting stickers. They offer a tangible or silly touch for a whimsical visual experience. 

Their playful nature provides a creative and engaging way to convey sentiments. Such icons are dynamic tools for communication, feedback, and guiding users through their experience. Sticker-themed icons offer a lively and expressive means of connecting with app users delightfully, replacing plain text with colorful and personalized visuals.

11. Shadowed Blocky Icons

Blocky icons with shadows offer a clean and visually appealing design. Squares act as solid anchors, providing structure. Meanwhile, uniform shadows add subtle depth to a cohesive series of related icons. In app design, this style achieves a clean, elegant look with a touch of depth. Delicate shadows in a tech-themed set highlight sleek and minimalist aesthetics. 

Those prioritizing simplicity may opt for delicate shadows. At the same time, diverse elements, like eccentric holiday icons, form a cohesive series with shared shape and shadow elements. This trend provides a unified and stylish visual identity across functionalities.


Icon design offers various possibilities. And current trends are flexible for different needs. The main challenge is to align tendencies with your business objectives. 

At Arounda, we specialize in a comprehensive approach to icon creation. Our team provides professional solutions, diving into your unique goals and requirements. Check out our Infinity case for an example. 

Ready to upgrade or create more relevant icons in 2024? If appropriately designed, it may significantly impact your company’s perception and recognition. Connect with us now to improve your brand identity.

Vladislav Gavriluk
Vladislav Gavriluk
CEO & Founder at Arounda
I make sure our clients get the high-quality result from the beginning stage of the idea discovery & strategy to the final digital product.

Frequently asked questions

  • What are design trends icon?

    Current trends in web design icon emphasize modern-looking outlines. They often come in vibrant colors, adding liveliness to simple designs. Notable trends include minimalist and flat icons, motion and interactivity integration, 3D, and animations.Accessibility, customizable and scalable designs, and the incorporation of AI and machine learning are also prevalent. These trends underscore a focus on functionality, visual appeal, and adaptability across various platforms and contexts.

  • What is the trend in icons in 2024?

    The trend in icons for 2024 leans towards minimalism. It features clean lines, simple shapes, and a strong emphasis on functionality. This approach provides clarity and a timeless appeal, ensuring that designs remain relevant and don't appear dated.

  • What are the seven principles of icon design?

    Icon graphic design principles are guidelines designers follow to create visually appealing and meaningful icons. They cover color, size, style, and the overall user experience. The following considerations are the most critical:Simplicity. Icons should be simple and easy to perceive, featuring clear and recognizable shapes.Functionality. A website design icon must serve a specific purpose, clearly indicating the action or item it represents.Scalability. Icons should be scalable, maintaining meaning and effectiveness in different sizes and contexts.Consistency. Ensure icons remain consistent in style and design for easy recognition and memorability across various platforms.Flexibility. Icons should be flexible and adaptable to different contexts and situations, offering customization options.Accessibility. Designers should make icons accessible to all users, including those with visual or cognitive impairments, following accessibility guidelines.Aesthetics. A graphic design icon has to be visually pleasing and engaging, featuring a balanced composition and attention to detail.

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