Icon design is vital in defining your brand identity. Therefore, it's crucial to keep it up to date and boldly experiment with emerging trends, crafting visuals that resonate with your audience. This proactive approach strengthens your digital services and establishes a powerful and memorable brand presence.
At Arounda, a design agency with seven years of experience, we regularly tackle the challenge of creating icons for our clients, striving to enhance their visual identity. We consistently monitor the latest trends to stay informed and elevate your visual identity.
In this article, we invite you to explore the trends for 2024. Staying competitive in business requires being abreast of the latest developments.
Icon Design Trends 2025
Icons serve as the bridge between brands and audiences. And in the dynamic landscape of digital design, their trends evolve swiftly. Failing to keep pace risks rendering your product outdated.
Are your icons aligned with the latest trends shaping 2024 and beyond? Doing your best to keep up is crucial to preventing friction, confusion, and frustration in user experiences.
1. Linear Icons
The trend of clean line-based icons will persist into the following year, driven by their simplicity, as a part of predictions in graphic design in 2024. These icons streamline complex ideas with minimalist designs. It makes them perfect for UI and app design.
Such icons’ adaptable colors and flexibility contribute to widespread use. The intentional line work communicates efficiently, optimizing design space. Moreover, their timeless quality makes them a reliable choice for professionals within design systems.
2. Circular Complements
Circles offer a unifying element, bringing a sense of harmony to the entire set. Their versatility makes them popular, contributing to the cohesive and organized appearance of icons within a project.
Circles are a neutral and adaptable foundation, accommodating complex design elements while maintaining a consistent visual language. Essentially, they act as supplemental anchors, enhancing their overall appeal and flexibility in various design contexts.
3. Handcrafted Design
The hand-drawn icon design stands out from clean designs. The nuanced aesthetic creates a personal connection with the audience, making it memorable. But note that while excellent for creative projects, hand-drawn icons may not suit formal or specialized fields like medicine.
4. Isometric Icons
Isometric icon graphic design offers two-dimensional representation with depth, making it popular for app icons. The isometric grid ensures consistency in icon sets, providing a balanced appearance.
Clean lines and geometric elements bring a modern and sophisticated feel suitable for various apps. The isometric design allows interpretations from simple to intricate. It offers scalability based on intended use.
5. Flat Color Palette
Lineless, flat colors embrace vibrant and flat hues by discarding traditional outlines. Stylish icon sets showcase diverse interpretations, from a hand-drawn aesthetic with limited colors to geometric and lively designs.
Similar to line-based icons, this trend prioritizes simplicity and cleanliness. The absence of lines shifts the focus to color, offering a modern take on icon design. Whether for app icons or sets, embracing lineless, flat colors adds style and trendiness.
6. Charming, Fanciful Icons
Charming icons create a friendly atmosphere, easing the seriousness of digital products. The appeal lies in countering technology's impersonal nature. Thanks to playful and illustrative elements, it offers a lighthearted vibe. At the same time, aligning it with your brand's tone is crucial. This way, you will avoid excessive cuteness for serious content.
7. Two-Tone Palette
Dual color palettes are a robust trend for a business-focused website design icon. They provide a simple and effective means to align icons with brand colors, enhancing recognition.
Consistent color usage reinforces visual identity and strengthens the connection between icons and your brand. Beyond brand alignment, dual color palettes serve as a strategic communication tool.
Highlighting specific aspects with contrasting key colors emphasizes essential information. This approach creates a strong visual connection between icons and your brand, offering a straightforward, appealing design solution.
8. Dynamic 3D Design Icon
In interactive design, 3D icons add dynamism by responding to user interactions and creating immersive experiences. Their ability to pop out of devices or backgrounds adds an unexpected dimension, making them stand out.
While feeling cutting-edge, consider the whimsical nature and stick to your brand's mission. These icons suit applications desiring a playful aesthetic and contribute to visually engaging user interfaces.
9. Using a Single Solid Color
Single solid colors offer a clean and versatile aesthetic in a graphic design icon. The absence of intricate details makes them adaptable for diverse scenarios and easily customized for various color schemes. The versatility of single solid colors extends to playful applications and more functional purposes.
This trend emphasizes shape psychology in graphic design as the primary visual and communicative element. Thus, it allows for creative approaches while maintaining a clean and impactful design.
10. Sticker-Styled Icons
Playful sticker-themed icons bring a fun and nostalgic feel to a web design icon. These icons evoke memories of collecting stickers. They offer a tangible or silly touch for a whimsical visual experience.
Their playful nature provides a creative and engaging way to convey sentiments. Such icons are dynamic tools for communication, feedback, and guiding users through their experience. Sticker-themed icons offer a lively and expressive means of connecting with app users delightfully, replacing plain text with colorful and personalized visuals.
11. Shadowed Blocky Icons
Blocky icons with shadows offer a clean and visually appealing design. Squares act as solid anchors, providing structure. Meanwhile, uniform shadows add subtle depth to a cohesive series of related icons. In app design, this style achieves a clean, elegant look with a touch of depth. Delicate shadows in a tech-themed set highlight sleek and minimalist aesthetics.
Those prioritizing simplicity may opt for delicate shadows. At the same time, diverse elements, like eccentric holiday icons, form a cohesive series with shared shape and shadow elements. This trend provides a unified and stylish visual identity across functionalities.
Summary
Icon design offers various possibilities. And current trends are flexible for different needs. The main challenge is to align tendencies with your business objectives.
At Arounda, we specialize in a comprehensive approach to icon creation. Our team provides professional solutions, diving into your unique goals and requirements. Check out our Infinity case for an example.
Ready to upgrade or create more relevant icons in 2025? If appropriately designed, it may significantly impact your company’s perception and recognition. Connect with us now to improve your brand identity.
