Xblock: Driving Crypto Adoption

UI/UX DESIGN
WEB DESIGN
Client
Industry
Web 3.0
Headquarters
California, USA
funding
Services
UI/UX Design, Web Design

About project

UI/UX DESIGN
WEB DESIGN
4 Months
Time Frame

XBlock is a blockchain explorer that allows users to view and study blockchain data effortlessly, offering various analytics tools and a dashboard.

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Improving the user experience while keeping the platform’s UI relatively unchanged was the main challenge during the XBlock redesign. Since this platform already had numerous users that got used to its crypto product design, our team had to tackle the UX issues without overly modifying the application’s architecture.

Our main goals were to improve the UX, deliver consistent UI design of the platform, and work with color branding of each blockchain featured on XBlock. We offered the client several solutions to enhance the user experience, slightly modified the UI, and provided a non-trivial look of all chains on the light and dark platform themes.

Process

Arounda’s primary task was to provide the UX/UI redesign of the XBlock platform, which had over 500k users when the client reached us. Our team had to achieve a better user experience so the audience could interact with numbers and data more conveniently. We had to deliver those services for a Web 3.0 blockchain platform and its mobile version.

Competitor analysis

Our client needed a fresh perspective on XBlock’s user experience from Web 3.0 and blockchain experts. So our team conducted competitor research and reviewed the UX and UI of the existing platform.

App Flow

At the wireframes stage, our team suggested several UI/UX improvement solutions. We also developed a clickable prototype and handed it over to the client to test with users and get feedback. Finally, we decided on the best design option for XBlock.

Moodboard

Through moodboards based on in-depth client interviews, we decided to create a timeless and intuitive design for Xblock. Instead of fleeting trends, we focused on simplicity and clarity with subtle brand recognition elements like branded color palettes and logo-inspired patterns.

Responsive design

Our team has also ensured that the XBlock platform is mobile-optimized. We have created a responsive mobile app design, and now users can access the block explorer from any device.

Web 3.0 Application Design

XBlock is our Web 3 work example that comprises top-notch usability and content readability. Our team worked on the proper data and numbers display when creating the design so that users could easily access and find the necessary information.

Styleguide / Design System

Considering that the platform should have a dark and light theme, we created the design system to shift the ideas to components.

Process

Arounda’s primary task was to provide the UX/UI redesign of the XBlock platform, which had over 500k users when the client reached us. Our team had to achieve a better user experience so the audience could interact with numbers and data more conveniently. We had to deliver those services for a Web 3.0 blockchain platform and its mobile version.

Competitor analysis

Our client needed a fresh perspective on XBlock’s user experience from Web 3.0 and blockchain experts. So our team conducted competitor research and reviewed the UX and UI of the existing platform.

App Flow

At the wireframes stage, our team suggested several UI/UX improvement solutions. We also developed a clickable prototype and handed it over to the client to test with users and get feedback. Finally, we decided on the best design option for XBlock.

Moodboard

Through moodboards based on in-depth client interviews, we decided to create a timeless and intuitive design for Xblock. Instead of fleeting trends, we focused on simplicity and clarity with subtle brand recognition elements like branded color palettes and logo-inspired patterns.

Responsive design

Our team has also ensured that the XBlock platform is mobile-optimized. We have created a responsive mobile app design, and now users can access the block explorer from any device.

Web 3.0 Application Design

XBlock is our Web 3 work example that comprises top-notch usability and content readability. Our team worked on the proper data and numbers display when creating the design so that users could easily access and find the necessary information.

Styleguide / Design System

Considering that the platform should have a dark and light theme, we created the design system to shift the ideas to components.

Process

Arounda’s primary task was to provide the UX/UI redesign of the XBlock platform, which had over 500k users when the client reached us. Our team had to achieve a better user experience so the audience could interact with numbers and data more conveniently. We had to deliver those services for a Web 3.0 blockchain platform and its mobile version.

Competitor analysis

Our client needed a fresh perspective on XBlock’s user experience from Web 3.0 and blockchain experts. So our team conducted competitor research and reviewed the UX and UI of the existing platform.

App Flow

At the wireframes stage, our team suggested several UI/UX improvement solutions. We also developed a clickable prototype and handed it over to the client to test with users and get feedback. Finally, we decided on the best design option for XBlock.

Moodboard

Through moodboards based on in-depth client interviews, we decided to create a timeless and intuitive design for Xblock. Instead of fleeting trends, we focused on simplicity and clarity with subtle brand recognition elements like branded color palettes and logo-inspired patterns.

Responsive design

Our team has also ensured that the XBlock platform is mobile-optimized. We have created a responsive mobile app design, and now users can access the block explorer from any device.

Web 3.0 Application Design

XBlock is our Web 3 work example that comprises top-notch usability and content readability. Our team worked on the proper data and numbers display when creating the design so that users could easily access and find the necessary information.

Styleguide / Design System

Considering that the platform should have a dark and light theme, we created the design system to shift the ideas to components.

Results

30%

Boosted user satisfaction

Since we significantly improved the UX, users are more willing to use XBlock.

17%

Traffic increase

XBlock registered a substantial traffic increase after Arounda implemented UI/UX improvements.

x2

Increased usability

The steps described in this crypto case study helped us to enhance the usability.

x3

Increased information readability

We’ve made working with large volumes of data more comfortable.

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