XBLOCK / AROUNDA

Driving Crypto Adoption with Thoughtful User Experience

Arounda’s UX/UI design services for XBlock blockchain explorer led to an improved user experience and more convenient mobile and Web 3.0 interfaces. Check out the process that our team provided.

ClientServices we provided

UI/UX Design
Web Design

Headquarters
California, USA
Industry
Web 3.0
Website
Visit Website
Timelines
6 Months

About the project

The client
XBlock is a block explorer launched in 2018 by developers from the US. It allows users to view and study blockchain data effortlessly, offering various analytics tools and a dashboard. This Web 3.0 case supports different chains and projects to accelerate crypto adoption.
Challenge
Improving the user experience while keeping the platform’s UI relatively unchanged was the main challenge during the XBlock redesign. Since this platform already had numerous users that got used to its crypto product design, our team had to tackle the UX issues without overly modifying the application’s architecture.
Our solution
Our main goals were to improve the UX, deliver consistent UI design of the platform, and work with color branding of each blockchain featured on XBlock. We offered the client several solutions to enhance the user experience, slightly modified the UI, and provided a non-trivial look of all chains on the light and dark platform themes.

The Process

Viewing Blockchain Data with Greater Convenience

Arounda’s primary task was to provide the UX/UI redesign of the XBlock platform, which had over 500k users when the client reached us. Our team had to achieve a better user experience so the audience could interact with numbers and data more conveniently. We had to deliver those services for a Web 3.0 blockchain platform and its mobile version.

Competitor Research & Brainstorming

Our client needed a fresh perspective on XBlock’s user experience from Web 3.0 and blockchain experts. So our team conducted competitor research and reviewed the UX and UI of the existing platform.

Platform’s UI/UX Design

At the wireframes stage, our team suggested several UI/UX improvement solutions. We also developed a clickable prototype and handed it over to the client to test with users and get feedback. Finally, we decided on the best design option for XBlock.

Mobile Application Design

Our team has also ensured that the XBlock platform is mobile-optimized. We have created a responsive mobile app design, and now users can access the block explorer from any device.

Web 3.0 Application Design

XBlock is our Web 3 work example that comprises top-notch usability and content readability. Our team worked on the proper data and numbers display when creating the design so that users could easily access and find the necessary information.

User-friendly website application

For the purpose of simplicity, we offered a lightweight and minimalistic design with all the necessary functions. Thus, the web application meets all the customers’ requirements and matches the target audience's request.

Design System

Considering that the platform should have a dark and light theme, we created the design system to shift the ideas to components.

Components

Dark theme

Light theme

The Result

30%
Boosted user satisfaction
Since we significantly improved the UX, users are more willing to use XBlock.
17%
Traffic increase
XBlock registered a substantial traffic increase after Arounda implemented UI/UX improvements.
x2
Increased usability
The steps described in this crypto case study helped us to enhance the usability.
x3
Increased information readability
We’ve made working with large volumes of data more comfortable.

Our Services

Product Strategy

Business Analysis & Research

UX Audit

Web Design

UI/UX Design

Brand Identity

Graphic Design

Web Development

Mobile Development

DevOps

Our team has in in-depth background in developing Web 3.0 solutions

Our expertise enables us to create outstanding software as a service user-centric designs from the ground up and improve existing products. We have successfully completed more than 30 SaaS projects during five years on the market.