10 Examples of Login Page Design & Best Practices

Vladislav Gavriluk

Vladislav Gavriluk

CEO & Founder at Arounda

From the user's point of view, onboarding on a website or app is just as crucial as other features. An appealing login page design will certainly help you grow your client base.

Since designing a proper login screen can be tricky, we summarized our experience in this article to help you achieve the best usability at once. 

Arounda, a digital product design agency, has served the needs of the most demanding clients for almost ten years. The not-notch expertise and excessive experience make us a great partner in developing paramount digital solutions.

We selected the best login page design examples and best practices to help you create the onboarding experience your users will enjoy.

Table of Contents

The Importance of Login Page Design

The login page design is one of the most crucial user experience elements, as it establishes the tone for the interaction. And that’s where you can gain or lose user confidence. For example, your potential customers may find it unreliable or too complicated, especially when they need to provide their personal information.

Moreover, users log in every time they visit your product. So it’s essential to make this process convenient for them. The best login page examples we will share in this post are user-friendly, follow intuitive design principles, and provide clear directions for the user's actions. Moreover, a login page should be aesthetically pleasing and aligned with the general looks of the product.

It may be challenging to meet all those requirements. But if you do, your projects will get the highest appraisals.

The types of login pages

There are several ways to display information to a user through a login page design. The difference depends on when and how users interact with it. Look at these login page design examples that work best for various products.

Modal Login Screen

In UX, a modal window is a child window that interrupts the current flow and demands immediate interaction with it.

You may use a modal login page design to capture users' undivided attention. Modal screens help users concentrate on the login process before moving on.

Login Page Illustration

A login page illustration should be distinctive and easy to understand. It engages users with the help of artwork, color scheme, and typography and conveys the mood of an app, website, or platform. 

Login Form and Illustration

Among login page design best practices, there are login forms with illustrations. You can turn to this tactic to indicate several account types, letting the user pick one. Instead of just making your brand more recognizable, such illustrations visualize the difference between user roles.

The best practices to reach persuasive UX login page design

The login page design best practices listed below will help you create an easy-to-use onboarding procedure for your website or app.

Indicate the Caps Lock Option

Users often accidentally press the Caps Lock key. Moreover, they may not notice it, trying to log in again and again.

Your login page can prevent this burden by notifying users they have their Caps Lock on. It will save users time and effort, so they will appreciate it.

Provide Instant Input Validation

Just like a Caps Lock notification, input validation saves users time and nerves. With its help, they will see any problems before submitting the form. Thus, users can quickly correct the mistakes due to their input feedback.

Nevertheless, remember to display a warning message only when a user has finished the input. Furthermore, the error message should clearly describe what is wrong and how to fix it, achieving the best login page design.

Show Password Requirements Clearly

The best login page design examples include password requirements. Why? Because unfortunately, users tend to use weak passports. A login page displaying the criteria for password control will help your website or app visitors enhance their cybersecurity.

Also, it’s better not to hide the password requirements in the default view to reveal them when the user creates a weak password. Instead, show the complete requirements list at once. Your users will thank you for such care.

Use Related Button Label

If you want to provide a positive user experience and create the best login page design, all icons and buttons should correspond to their purpose. Otherwise, they will confuse and distract users. So it’s worth avoiding general phrases, such as “Next” and “Сontinue.” The users may not understand what it leads to.

Allow Switching between Login and Sign-up

Your product receives both newcomers and regular visitors. And it’s crucial to allow for swapping between those options. When a user visits your website or app, they should be able to choose between the login and sign-up forms. This transition should be as simple and transparent as possible.

If users can't switch between the sign-up and the login page or vice versa, they will feel confused and frustrated, which contradicts the best login page design examples.

Use Email instead of Username

Services used to ask for original logins. Users had to remember tons of logins and insert their emails later. That’s why now, such a login page design isn’t relevant. It’s better to ask for an email address or phone number instead of a nickname. 

Thus, the users will check in quickly without remembering their usernames.

Indicate Clearly Why the Password is Invalid

After receiving incorrect data, the system should display the reason for the failure and remind the requirements. Furthermore, it has to explain how users can change it.

Nobody likes to try passwords repeatedly. Avoid this to correspond to the best login page examples and user experience.

Split up the Registration Process

In the login page design, the registration process should be intuitive. Long forms intimidate users, making them leave. Instead, put only relevant information and avoid anything distracting or overwhelming.

If there is still a need to acquire various data, apply a multistep form:

  • Identify the stages that are pertinent to the properties

  • Make it simple to move between phases

  • Let users examine a summary of the data they entered before completing the form.

Allow Easy Password Recovery

Users often forget their passwords. Make sure they can change them. In particular, you can add an explicit “Forgot Your Password” option. It will guide consumers through the entire process by sending a reset password link to a registered email address.

Make Login Easier with Remember Me Option

A clear “Remember Me” option saves customers time when they start using the product. Then, if they change their mind, they can uncheck the box with one click.

There are disputes about whether this option affects security. But anyway, it boosts user experience.


The first user engagement with your product occurs during the login process. Making it simple for them requires an intuitive login page design. Since the login process is a part of the overall product UX, the same approaches help achieve a straightforward and comprehensive form with appealing looks.

We provided the best practices that are straightforward yet effective. Apply them to enhance the usability of the onboarding experience. If you use our recommendations, we assure you receive an impeccable result.

Arounda’s approach is to offer a solution that matches your individual needs and requirements. Depending on the result you want to achieve, we can build products of any complexity. If you want to discuss your product or have questions about user experience, don’t hesitate to contact us. We're here to help you build paramount solutions. 

Vladislav Gavriluk
Vladislav Gavriluk
CEO & Founder at Arounda
I make sure our clients get the high-quality result from the beginning stage of the idea discovery & strategy to the final digital product.

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