Top 20 UI/UX Design Trends to Watch in 2025

New year, new style, new design. The world of UI/UX design is about to hit new heights. Customers want a more intuitive, more interesting, more engaging experience. And the task is to create or change the technology interaction. It can be a nightmare to guess what users want, but our Arounda team offers you a solution - forget about guesswork and introduce UI UX design trends. Then, you will know if your digital product is ready for 2025 competition or needs improvement. The future of design is here. Are you ready to own it?  

Key UI/UX Design Trends for 2025

In 2025, technologies become more and more user-centric. But what exactly does it mean? All of these trends are improving customer experience and making your digital products competitive. Let’s explore them and get Arounda tips.

Trend #1: AI-Powered Personalization

Users demand experiences that feel tailor-made for them. AI is the most effective automated solution for this. It analyzes user behavior, preferences, and context in real-time and adapts digital products for personalized interactions.

What we recommend:

• Build systems that understand when and how to present personalized content so as not to overwhelm users.
• Balance personalization with user privacy to ensure transparent and ethical data collection practices.
• Design flexible UI elements that can adapt in real-time based on user interactions.

Examples

Netflix uses AI to curate content recommendations; Spotify’s Discover Weekly playlist uses machine learning to craft a personalized soundtrack for your week; Amazon creates customized shopping experiences. These features improve user retention and engagement.

We have a great example of how AI can help businesses, so check our case.

Trend #2: Augmented Reality (AR) and Virtual Reality (VR)

Augmented Reality (AR) and Virtual Reality (VR) aren't about novelty; they have become mainstream. And it's no more about gaming. They now integrate in retail, education, real estate, healthcare, etc. Designing for AR and VR requires a shift in thinking

What we recommend:

• Design 3D interfaces that are intuitive and natural in an immersive environment.
• Ensure AR and VR experiences are inclusive (with considerations for visual impairments, motion sickness, and device compatibility).
• Create experiences that integrate with the user's physical environment for AR or fully transport them in VR.

Examples

AR-powered app IKEA Place allows users to visualize furniture in their homes before purchasing. Meta's Horizon Workrooms offer virtual meeting spaces where teams can interact as if they're in the same room. 

Just take a look at Meta Horizon Workrooms. Now, imagine your app with a new conversation style between customers and sales or how boring business meetings become engaging.

Trend #3: Minimalism with Bold Colors

One of the standout UX design trends is the evolution of minimalism. The trend now is to use bold colors to add energy, focus, and emotion. Vibrant palettes help highlight key elements, guide user attention, and create memorable brand identities.

What we recommend:

• Use bold colors sparingly to draw attention to key actions or key content. Overuse can weaken the effect.
• Provide sufficient contrast between colors to meet accessibility standards.
• Focus on functionality and prioritize clarity and ease of use.

Get a dose of inspiration from our case.

Trend #4: Advanced Microinteractions

Advanced microinteractions turn ordinary interactions into delightful and memorable moments. Subtle animations and feedback mechanisms help guide users, improve usability, and inject personality into a design. Tiny details create a sense of immediacy and responsiveness.

What we recommend:

• Microinteractions should serve a purpose (confirming an action, providing feedback, or drawing attention to critical elements).
• Make them noticeable, but avoid overwhelming users. 
• Tailor microinteractions to fit the tone and purpose of your product. 
• Communicate brand identity using some form of microinteractions. 

Check out Slack. Every detail (from loading animations to emoji reactions) showcases how advanced microinteractions can enhance user satisfaction and reinforce brand differentiation.

Trend #5: Sustainability in Design

Sustainability is one of the important user experience design trends. Why? Because users are increasingly conscious of their environmental impact, digital products are stepping up to reflect these values. Sustainability in design is about creating interfaces and experiences that support sustainable practices and encourage responsible behavior.

What we recommend:

• Optimize designs for faster load times and reduce energy consumption on servers and devices. Simple and clean layouts can minimize unnecessary resource use.
• Use microcopy, icons, or visuals to inform users about their impact, such as tracking carbon footprints or promoting eco-friendly choices.
• Build trust by clearly displaying sustainable practices.

For example, Patagonia’s website emphasizes eco-friendly storytelling. They create design elements that highlight sustainable initiatives.

Trend #6: Cross-Platform Fluidity

Cross-platform fluidity makes the transition between devices and platforms smooth, and actions performed on one platform are seamlessly transferred to others. This means that users can continue their activities regardless of the device or platform.

What we recommend:

• Keep a uniform design language (colors, typography, and iconography) across all platforms to create a cohesive brand experience.
• Adapt UI elements to fit the device's screen size and interaction mode (e.g., touch on mobile vs. mouse on desktop) while preserving core functionality.
• Sync data and user preferences in real-time (with closed integration) so users can switch devices without any interruptions.

For example, Spotify -  whether you're listening on your phone, desktop, or smart speaker, Spotify's UI remains consistent, and playback syncs instantly across devices. 

At Arounda, we don't consider cross-platform to be a trend; we've been designing with this approach since this feature appeared on the market. But we've noticed that digital products still lack it, so, in 2025, this seamless transition will be a great competitor advantage. 

Trend #7: Accessibility for All

Accessibility now is a core requirement according to regulations (for example, EAA 2025). Inclusive design means that digital products are usable by everyone (people with disabilities, older adults, and those accessing your platform in less-than-ideal conditions). 

What we recommend:

• Use high-contrast color combinations to make text and elements easily distinguishable for users with visual impairments.
• Ensure your design is fully navigable with a keyboard, accommodating users who rely on assistive technologies.
• Avoid overly complex designs, as these can overwhelm users with cognitive disabilities.
• Provide alternative text for images and video captions to enhance usability for those with visual or auditory impairments.

A more accessible product fosters inclusivity, builds loyalty, and taps into a broader market of potential users.

Trend #8: Voice User Interfaces (VUI)

VUI will become a cornerstone of user interface design trends in 2025. Users want to interact with technology hands-free. It’s a great benefit for accessibility and multitasking. VUIs use voice recognition, natural language processing (NLP), and machine learning to help users communicate with devices in conversational ways. This trend impacts smart home technology, healthcare, customer service, and automotive systems.

What principles do we recommend to design effective VUIs:

• Contextual awareness
• Intuitive commands
• Audio or visual feedback and confirmation
• Accessibility first

Amazon Alexa, Google Assistant, and Cortana in Microsoft Teams are famous examples.

Trend #9: Hyper-Personalized Content

Hyper-personalization uses AI, machine learning, and big data to deliver highly targeted content due to users' preferences, behavior, and context. It's like talking with your best friend. 

What we recommend:

• Use user data responsibly to drive personalization with transparency and privacy compliance (e.g., GDPR).
• Design flexible UIs that adjust content, layout, and visuals based on individual user profiles.
• Implement systems that adapt to user behavior instantly to offer up-to-date and contextually relevant content.
• Allow users to control the level of personalization.

For inspiration, check out our case - Flair, a unified platform that allows businesses to create and manage AI agents, bots, and workflows across industries and applications.

Trend #10: Emotion-Driven Design

Emotion-driven design is about understanding user psychology and creating interfaces that evoke specific feelings (excitement, calmness, or confidence). Such design allows businesses to make better connections because it creates emotions. 

What we recommend:

• Use illustrations, animations, and microinteractions to evoke emotions and build memorable moments.
• Understand users’ emotional states at each stage of their interaction with your product and design features that support their needs.
• Include rewards, progress tracking, or encouraging messages to boost users’ confidence and sense of achievement.
• Select color palettes strategically to convey emotions (e.g., warm tones for energy and excitement, cool tones for calmness).

Our main point is to know your audience! Create different user personas and map a journey for each of them. Here is one of our examples of how we develop user personas for MOJO-CX. 

Trend #11: Generative AI in Creative Design

Generative AI tools enable faster, more efficient design processes. It can create stunning visuals, dynamic layouts, and entire design systems based on user input. The primary benefit is that designers can focus on strategy and user experience.

Here's how Generative AI can help businesses and designers:

• AI can quickly generate multiple design iterations, assisting teams to visualize concepts and refine ideas faster.
• AI adapts designs to individual user preferences or behaviors.
• AI can suggest unexpected design elements or combinations.

Today, many paid and free AI tools exist, but one thing is clear: they can't replace professional designers (their logic, professionalism, creativity, vision, knowledge of market nuances, industry experience, etc.)

Trend #12: 3D Design and Glassmorphism

3D design and glassmorphism deliver visually immersive and tactile user experiences, and they forget about flat designs (they are old songs in 2025). These trends allow brands to create depth, realism, and interactivity.

The 3D design offers lifelike textures, realistic shadows, and dynamic interactions; glassmorphism has a frosted-glass effect and semi-transparency for tangibility and elegance.

What we recommend:

• Ensure 3D elements and glass effects don’t compromise loading times or performance (especially on lower-end devices).
• Use 3D and glassmorphism strategically because overloading a design with these effects can overwhelm users and reduce clarity.
• Make sure 3D elements and glass effects align with the overall brand identity.
• Keep contrast high enough for readability when using glassmorphism.

Our team and clients love these trends, so we often use them in our projects. Look at our designers' work, GT Protocol, for inspiration.

Trend #13: Gamification for Engagement

Gamification continues to be one of the best UI trends for user engagement and retention. Brands can transform mundane tasks into fun, rewarding activities because people like games, achievements, and rewards. And they hate tedious tasks! 

What we recommend:

• Provide users with clear objectives and visually represent their progress through charts, levels, or milestones.
• Offer meaningful rewards: badges, points, or unlockable features.
• Use community features like leaderboards or team challenges to foster competition and collaboration.
• Ensure gamification aligns with the purpose of your product.

One of the cool examples is Duolingo. It changes boring and complicated lessons into funny games.

Trend #14: Kinetic Typography

Kinetic typography is an animated text that moves, scales, rotates, or transitions in creative ways (we say it’s bringing words to life). It enhances storytelling and interaction within digital products. 

What we recommend:

• Use kinetic typography sparingly to highlight specific messages or actions.
• The text should remain legible even during animation. Test for clarity at different speeds and on various devices.
• Match text animations with the tone and purpose of the platform.

For example, in its annual Wrapped campaign, Spotify uses kinetic typography to present user stats in an engaging, animated format.

Trend #15: Dynamic Data Visualization

Dynamic data visualization helps users easily interact with complex information and uncover insights and trends on their own terms. 

What we recommend:

• Allow users to explore data through filters, zooming, and click-to-reveal features.
• Display live data where possible to ensure users can access the most current and relevant information.
• Use visual hierarchy, contrast, and color coding to make complex data sets easy to understand.
• Provide additional context or insights alongside the visuals to help users interpret the data effectively.

For example, investment platforms use real-time graphs to help users track market trends, healthcare dashboards visualize patient data for better decision-making, and crypto platforms show exchange rates in real-time compared to the previous days. 

Our team designed a Web3 platform, Unlocks Calendar, that provides investors with insights into future events related to unlocking crypto coins/tokens. Arounda team had to visualize data clearly and simply, allowing users to predict prices and develop investment strategies. Here’s how it looks. Find more info in our case.

Trend #16: Surreal and Abstract Visuals

This trend uses exaggerated, imaginative, and otherworldly designs to help evoke curiosity and inspire emotion. Designers can create experiences that feel unique, memorable, and even playful. 

What we recommend:

• Use abstract, fluid, and irregular shapes to create visual intrigue and break from the predictable.
• Add vibrant gradients, neon hues, and soft pastels.
• Combine multiple textures, layers, and dimensional elements.
• Add subtle or exaggerated animations to bring the abstract visuals to life and make the experience interactive.

This is what it can look like.

Trend #17: Biometric Authentication Design

Biometric authentication is not only about security. It’s about the user experience. Designers now face the challenge of creating interfaces that make these interactions accessible, trustworthy, and personalized.

What we recommend:

• Provide immediate visual or haptic feedback to confirm successful authentication or indicate an issue.
• Communicate how biometric data is used and stored to build trust with users. For example, through concise microcopy or an onboarding walkthrough.
• Always offer alternative login methods to accommodate users with accessibility needs or technical issues.
• Tailor authentication requests to the context of use.
• Consider diverse user needs (accommodating users with disabilities or those who wear glasses for facial recognition systems).

When you think about biometric authentication, ask your users or potential clients how to make it easier and more helpful, and think about how to do it interestingly (or ask designers). 

Trend #18: Asymmetric Layouts

Asymmetric layouts have varying visual weights, unconventional placements, and layered elements to create a sense of movement and hierarchy. Designers aim to draw the user's eye to the most important parts of the interface.

What we recommend:

• Use contrasting elements (e.g., large vs. small, dark vs. light) to design balance and naturally guide the user's eye.
• Ensure the layout directs attention to key content (calls to action, headlines, or product visuals).
• Use whitespace strategically to give breathing room and avoid a cluttered feel.

Take a look at how it works.

Trend #19: Zero UI Interfaces

Zero UI emphasizes intuitive interactions through voice, gestures, and biometrics. It allows for more natural and context-aware experiences. Amazon Echo and Alexa, Tesla’s gesture-based controls, and Google Nest thermostat are famous examples of this design trend.

What we recommend:

• Adapt the interface to the user’s environment and actions and provide relevant responses or features.
• Combine voice, gestures, and ambient technology to create different interactions without a single input method.
• Provide clear audio, visual, or tactile feedback.
• Craft an inclusive design. 

Zero UI represents the next step in designing technology that feels invisible and deeply integrated into everyday life.

Trend #20: Circular Design Approach

The circular design approach prioritizes creating digital products and experiences that minimize waste, maximize usability, and encourage sustainable practices. It focuses on building products that are modular, reusable, and adaptable. 

What we recommend:

• Design digital products that can evolve with users’ needs with features like modular updates and scalable design systems.
• Enable users to repurpose content, components, or interfaces, ensuring minimal waste of resources and effort.
• Communicate the sustainable practices embedded in your product.
• Provide resources and guidance to help users make eco-friendly decisions.

For example, tech companies can create software interfaces that support modular updates, and e-commerce platforms can encourage sustainable shopping practices through design. Patagonia’s digital platform encourages users to repair, recycle, or resell items. They promote a closed-loop system through an easy-to-navigate interface. Take a look at how this brand explains it.

This trend concludes our exploration of the top 20 UI UX trends for 2025. We hope your digital products are ready for this year, but if you need any improvements, audit, consultation, or a new start - we’re here to help.

Final Thoughts

At the heart of every great product is a great design! It must solve business problems and evoke users' emotions. If you want your digital product to win the competition, now is the best time to take action!

Let’s transform your vision into a practical design that reflects the latest UI trends and creates real user value. Reach out to us for UI/UX design services, and let’s make your product the next big thing!

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