10 E-commerce Design Trends for 2024

Vladislav Gavriluk

Vladislav Gavriluk

CEO & Founder at Arounda

The year 2024 is around the corner, as are new consumer e-commerce trends. With user experience being the key to a successful online store, Arounda is here to walk you through the upcoming changes in the UX of e-commerce. We understand the role that design and user experience play in the success of an e-commerce venture, which is why we are happy to tell you about the design trends of 2024.

Table of Contents

Why Is It Important To Keep Up With Design Trends? 

Adopting current e-commerce design practices not only distinguishes your platform but also attracts a larger, more engaged customer base. It ensures both visual appeal and a user-friendly interface. It helps you to align seamlessly with modern shoppers' expectations, increasing user satisfaction.

What Are the E-commerce UX Trends in 2024?

From introducing chatbots to implementing augmented reality, 2024 will be full of new features that will make online shopping feel more natural. Users will have a new set of elements to explore and play with. Turning shopping into a game, connecting stores to social channels, and prioritizing mobile users. This and more await us in the future.

Trend 1: Hyper-Personalization

In 2024, with the help of AI systems, we're diving deep into consumer data to create shopping experiences as unique as each customer. This means hand-picked product suggestions and dynamic content tailored just for them. Hyper-personalization becomes the heart of customer-focused design. When users log in, they're in for a special treatment. No more generic homepages. Instead, they'll find personalized selections based on their browsing history and past purchases. 

Trend 2: Augmented Reality (AR) 

With AR, shoppers now have the incredible ability to virtually place products in their own living spaces before making a purchase. Imagine the convenience of trying on clothing virtually or visualizing how a piece of furniture would complement your home decor. This trend marks a significant leap forward in merging the digital and physical realms of shopping. It's not just a feature. It is a change in how we interact with products online, offering confidence and engagement that was once beyond imagination.

Trend 3: Micro Interactions 

From hover effects to animated buttons, micro interactions make navigation more intuitive and engaging. In 2024, we'll witness a surge in the use of microinteractions, as they play a crucial role in enhancing user experiences. For instance, when customers hover over a product image, they might see a brief animation. It helps to create a seamless flow of information without overwhelming the user. These small but impactful interactions not only add a touch of interactivity but also convey a sense of responsiveness, assuring users that their actions are recognized and acknowledged.


If you are looking for an experienced team for an e-commerce UX design, let’s have a talk!

Trend 4: Scrolling Storytelling 

By guiding users through a narrative, brands can create a more immersive and memorable experience. In 2024, this trend is set to revolutionize how brands connect with their audience. Rather than bombarding visitors with static information, scrolling storytelling invites them on a journey. Imagine a fashion brand taking users on a visual narrative, showcasing the evolution of a collection from concept to creation, all through a scrollable interface. This not only captures attention but also creates a stronger emotional connection between the brand and the customer. 

Narrative-driven content leads to higher levels of engagement and better information retention. When users feel like they're part of a story, they're more likely to stay on the site, explore more content, and eventually make a purchase. Furthermore, search engines like Google increasingly favor user-friendly, engaging experiences, and scrolling storytelling is a powerful way to meet these criteria. 

Trend 5: Minimalist and Clean Aesthetics 

In the midst of technological advancements, we should recognize the power of simplicity. Clean, minimalist designs will provide a serene backdrop for products to shine. Intuitive navigation and uncluttered layouts will enhance user focus and comprehension.

Trend 6: Gamification of Shopping

Turning shopping into an engaging and interactive experience will become more prevalent. Gamification elements like quizzes, challenges, and rewards systems will capture and retain user attention, fostering a deeper connection between the brand and the consumer.

This trend taps into the innate human desire for challenge, competition, and accomplishment. Imagine a beauty brand offering a skincare quiz recommending personalized products based on the user's skin type and concerns. Or a fashion retailer hosting style challenges where users can create and share outfits for a chance to win discounts or exclusive products. These interactive elements not only make the shopping experience more fun but also encourage user participation and brand loyalty. 

Trend 7: Chatbots Features 

Chatbots are AI-driven tools that provide instant customer support and assistance. They can answer queries, guide users, and even facilitate transactions, enhancing the user experience and efficiency in customer interactions. They can now handle complex tasks such as processing orders, booking appointments, and even providing personalized product recommendations based on user preferences and browsing history. 

Trend 8: Social Commerce Integration 

The combination of social media and e-commerce will continue to gain momentum. Seamless integration with platforms like Instagram and TikTok will enable users to shop directly from their favorite social channels. Designing interfaces that facilitate this transition will be key. 

Trend 9: Mobile-First Design Approach

With the majority of online traffic coming from mobile devices, adopting a mobile-first approach is imperative. Designing for mobile ensures seamless user experiences across all screen sizes. Statistics show that over 55% of website traffic originates from mobile devices. This means that if your website isn't optimized for mobile, you are losing potential audience. 

Trend 10: Unconventional Page Filters 

Creative product categorization is supposed to revolutionize how users navigate through content in 2024. Beyond the traditional drop-down menus or checkboxes, innovative filters will provide a dynamic and engaging way to refine search results. Interactive sliders, for instance, allow users to set specific parameters and see results adjust in real time. Dynamic tag clouds will visually represent the popularity or relevance of tags, offering an intuitive way to refine content.


Looking ahead to 2024, we can see the e-commerce world transforming and improving. Online stores will focus on personalization of the interface, trying to make every user feel special. Rise in AI and AR industries also won't go unnoticed. We can already see successful implementations of chatbots and argumentative realities on the market, and this is only the beginning.

Arounda is here for every business to help them shift into new trends of UX design, making the process as pleasant as possible. Contact us to be at the forefront of e-commerce design.

Vladislav Gavriluk
Vladislav Gavriluk
CEO & Founder at Arounda
I make sure our clients get the high-quality result from the beginning stage of the idea discovery & strategy to the final digital product.

Frequently asked questions

  • What are the e-commerce UX trends in 2024?

    Looking ahead to 2024, the e-commerce designers will be focusing on personalization and simplification. Shopping experience will become more engaging with little interactive touches and immersive storytelling. Connecting social media directly to shopping will further blur the lines between online interaction and purchase. Ensuring seamless mobile functionality will be paramount, along with integrating entertaining elements like games and chatbots. This shift in approach not only enhances the customer's online shopping journey but also aligns businesses with the evolving demands of modern consumers.

  • What sets e-commerce design trends apart from other design trends?

    E-commerce design trends stand out due to their specialized focus on online shopping experiences. They prioritize user-friendly navigation, product presentation, and seamless checkout processes. Mobile optimization is crucial, given the prevalence of mobile shopping. Trust-building elements like customer reviews and secure payment methods also play a big role. This unique approach allows e-commerce websites to meet what online shoppers want and expect.

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