AI in Ecommerce: how it affects business?

Vladislav Gavriluk

Vladislav Gavriluk

CEO & Founder at Arounda

With AI in eCommerce, businesses gather and analyze vast amounts of data, gain insights into customer behavior, and deliver personalized shopping experiences. From automated service to predictive analytics, AI in eCommerce is changing the game for companies of all sizes. 

With extensive experience designing for various businesses, Arounda has observed the impact of artificial intelligence on different industries. In this article, we will explore how AI transforms the eCommerce landscape. 

Table of Contents

Advances in Ecommerce Technology

Ecommerce technology has significantly progressed in recent years, with numerous innovations transforming the online shopping experience. Here are some of the most noteworthy advancements in eCommerce technology:

Mobile optimization

With more people using their smartphones to shop online, eCommerce sites had to optimize their platforms. It resulted in mobile-responsive designs, streamlined checkouts, and mobile apps.

Payment options

Ecommerce businesses have expanded payment options beyond credit cards and Paypal to include digital wallets like Apple Pay and Google Wallet. Cryptocurrency is also gaining acceptance as a payment method.

Same-day delivery

Same-day delivery has become increasingly popular, thanks to advancements in logistics technology. It allows eCommerce businesses to compete with brick-and-mortar stores.

These advances in eCommerce technology have made shopping more affordable than ever. But, the role of AI in eCommerce has had, is having, and will continue to have the most significant impact on eCommerce. 


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What Is Artificial Intelligence in Ecommerce?

Use of AI in eCommerce refers to advanced algorithms and machine learning techniques. It analyzes data and recognizes patterns to improve online retail processes. These systems can mimic human cognitive abilities, which is why they have become an integral part of the eCommerce industry. 

Benefits of Using Artificial Intelligence in Ecommerce

Artificial intelligence has significantly transformed the eCommerce industry. Here are some AI in eCommerce examples and its key advantages:


AI helps create personalized shopping experiences, tailoring recommendations and promotions to individual preferences.

Before the advent of AI, personalization was already a feature of the eCommerce sector. But, with the ability of computers to handle massive amounts of data, real-time optimization has become possible. 

Improved customer service 

AI-powered chatbots and virtual assistants handle customer inquiries 24/7. Customer service centers are only open during business hours, leaving buyers needing assistance outside this time. But with AI-powered tools, businesses can offer round-the-clock support. It reduces wait times for customers and helps to improve their overall experience.

Additionally, these tools can learn from customer interactions, allowing them to improve over time. 

Enhanced search functionality and customer segmentation

AI can improve search engines by understanding natural language queries, offering more accurate and relevant results based on user intent. Also, AI can create detailed customer segments, enabling businesses to develop targeted marketing campaigns and boost search functionality.

Price optimization 

AI algorithms can analyze market trends and competitor pricing to help eCommerce companies adjust their pricing strategies dynamically.

Visual and voice search

AI-powered visual search tools can recognize images and help customers find similar products, improving the shopping experience. Additionally, it can facilitate voice-based search and shopping.

How To Use AI in Ecommerce?

Implementing artificial intelligence into eCommerce help improve customer experience, increase sales, and streamline operations. Here's a step-by-step guide to help you get started:

Set clear objectives

Begin by identifying the specific goals you want to achieve with AI—for example, personalization, inventory management, or customer support.

Assess your data 

Evaluate the quality and quantity of information you have. AI relies on accurate, up-to-date data for effective implementation. Identify any gaps and consider how to fill them.

Choose the right AI technologies 

Research and select the most appropriate AI technologies and tools for your objectives. Some popular ones include natural language processing (NLP), machine learning (ML), and deep learning algorithms.

Integrate AI into your eCommerce platform 

Depending on your chosen AI tools, you may need to integrate them with your existing eCommerce platform. It can be done by using APIs or other integration methods.

Test, measure, and refine

Continuously monitor the performance of your AI implementations and use analytics to measure their impact on your eCommerce business. Then, refine and optimize your strategies based on the insights you gather.

Implementing AI into your eCommerce business is an ongoing process. Staying updated with the latest advancements in AI technology is essential to keep your company competitive.

Difficulties of Using AI in Ecommerce

Implementing AI has challenges, and businesses must be aware of them. Some of these challenges include:

Data quality

AI relies heavily on data to learn and make decisions. If the data is incomplete, inconsistent, or inaccurate, then the AI model will not be effective. Therefore, businesses need to ensure that they have high-quality data before implementing AI.

Lack of skilled personnel

Implementing AI requires specialized skills that may be outside the organization. Finding and hiring skilled personnel may be difficult and expensive.

Integration with existing systems 

For AI systems to be effective, companies need to integrate them with existing systems and workflows. It may require significant changes to the organization's IT infrastructure and business processes.

Ethical concerns

AI can make biased or discriminatory decisions. Therefore, businesses must double-check that their AI systems are ethical and transparent.


Implementing AI can be expensive, especially if the organization needs to purchase or develop custom AI solutions. Therefore, businesses must carefully consider the costs and benefits of implementing AI.


AI systems may be vulnerable to cyber-attacks or data breaches. Companies must ensure the security of their AI systems and protect sensitive data. 

Future of AI in Ecommerce

The future of AI in eCommerce will be transformative as it continues to advance and play a significant role in the industry. Here are some key areas where AI will impact eCommerce in the future:

Fraud detection and prevention 

Businesses are investing more and more money in data security, so it will help improve safety. AI-based systems will analyze transaction patterns, detect anomalies, and identify potential fraudulent activity in real-time better.

Augmented reality and visual search 

Visual search engines based on AI and augmented reality (AR) technologies will make it easy for customers to search for products by images and feel how they will look in their environment before purchasing.

Voice commerce 

As voice assistants become more sophisticated, they will provide a seamless voice shopping experience, allowing customers to search for and order products using voice commands.

Marketing automation 

AI-powered marketing automation tools will help businesses create, manage, and optimize marketing campaigns more effectively by analyzing customer data, predicting trends, and personalizing content.

Social commerce 

AI will play a crucial role in identifying trends, analyzing consumer behavior, and creating personalized experiences on social media platforms, allowing companies to tap into new sales channels and opportunities.


Artificial intelligence is revolutionizing the eCommerce industry by improving customer experience, optimizing operations, and implementing personalized marketing strategies. As a result, the first to adopt these technologies will likely gain a significant competitive advantage in the rapidly evolving digital marketplace.

If you are ready to realize your idea and are looking for an experienced designer to work on your project, don't hesitate to contact us! Arounda's portfolio includes a variety of projects, including UI/UX design, UX audit, and corporate identity development. 

Vladislav Gavriluk
Vladislav Gavriluk
CEO & Founder at Arounda
I make sure our clients get the high-quality result from the beginning stage of the idea discovery & strategy to the final digital product.

Frequently asked questions

  • Why is AI the future of eCommerce?

    Artificial intelligence is the future of eCommerce due to its ability to revolutionize how we buy and sell products online. As eCommerce grows, AI will become more important in creating smooth shopping experiences for customers and driving business growth for retailers.

  • What are the impacts of AI on eCommerce?

    AI has significantly impacted eCommerce by using machine learning to analyze customer data and predict their behavior. It has led to the development of sophisticated recommendation engines.

  • How can AI boost eCommerce sales?

    AI algorithms can suggest products based on a customer's purchase history and browsing patterns. It makes shopping more enjoyable and increases customers' chances of buying.

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