If you own a small business, there is no need to explain why a website is crucial for your company's growth. It is undoubtedly on your to-do list. Estimating the time and costs for website construction and maintenance is no less important.
Arounda design agency has completed over 133 projects, including UI/UX design for Web 3, Healthcare, Fintech, and SaaS. So we have been a while on the market. In this article, we explain the options and web design cost for small business.
There are two main approaches to creating a site. The cheapest way is to do it yourself (DIY). If you have enough in-house skills, there is no need to hire freelancers or agencies. Do you feel that your design won’t look professional, you won’t be able to add necessary functionality, or you don’t have enough expertise in SEO? Then, it is better to invite experts to cope with the task.
To choose the option according to your budget, let’s look closer at the stages of website development and evaluate where you can save money with DIY and where you will require professional help.
Entrepreneurs often focus on site development as their main expenditure. But we recommend taking into account maintenance and marketing as well. This way, you get the whole picture and don’t let these expenses take you by surprise.
Development is the most sophisticated and expensive part of your business site. Let’s look closer at what is packed into this process.
A domain name is the first thing you should think about. Fortunately, it is inexpensive, ranging from $5 to $15 annually.
Web builders or content management systems (CMS) like Wix or WordPress are free of charge if you choose a hosting that specializes in this particular CMS. For example, DreamHost is one of the best options for WordPress, for they include a powerful website builder free in hosting plans.
Hosting may cost around $3 to $ 20 per month, depending on your hosting plan. Not the biggest part of website design price small business pays. But comparing prices on GoDaddy, Bluehost, and Wix is wise to get a picture of the market.
Design is everything connected with your site's appearance. It includes choosing a color scheme, custom logo, artwork for icons, buttons, infographics, animations, wireframes, and more.
Functionality. If you need to accept online payments or process orders, this will imply programming and should be covered by the functionality of your website.
A design agency usually delivers both design and functionality. The check for professional web development varies from $1,000 to $10,000 depending on size, code complexity, and level of professionalism. Naturally, with such a range of pricing and options, researching is the key to reducing expenses.
A freelancer's work will be a more affordable option. Web design for a small business on Fiverr starts at around $50 on a project basis. As for an e-commerce website, the minimal price tag will be $100 because of the large number of pages.
Most Web builders don’t require a lot of learning. You may create new pages using standard templates and make minor changes yourself. But if you need to focus on more urgent tasks, maintaining a site will cost from $35 to approximately $500 monthly.
Note that your new site is going to look fresh and up to date for 1.5 to 3 years. But as time passes, customer preferences, browser technologies, and accessibility standards change. Therefore you should consider a refresh or even a complete redesign in a long-term perspective.
Ok, now that you have a well-functioning website, how do you make sure that people see it? The three main instruments to attract traffic to your resource are search engine optimization (SEO), pay-per-click advertising (PPC), and content marketing. Website promotion might become a significant part of web design cost for small business. But you don’t necessarily need to invest in every web marketing area. For example, if you only need SEO, you might fit into a monthly budget of $750.
Mistakes are inevitable when you do something for the first time. But we hope this part will prevent you from the most common pitfalls.
You might have noticed that people perceive attractive products as more usable. This tendency is called the Aesthetic-Usability Effect. And this is the reason why the visual appeal of your website is critical for customers to purchase products and services.
There are some typical design mistakes that might turn users away from your web page from the very start:
low-quality or stock images
too many ads
weird color combinations
wall of text
Besides visual representation, building an interface that will function like a Swiss clock and support the customer in surfing your site is vital. The common usability drawbacks are
sophisticated registration forms
contact information that is hard to find
incompatibility across different platforms and devices
Both design and usability will influence website design cost for a small business.
Now that you better understand the site development process and expected costs, let’s wrap up the benefits and drawbacks of outsourcing your site to freelancers or a design agency.
unique custom-designed site for your business
robust functionality with payments and orders
high ranks in Google thanks to professional SEO
no need to learn Web builder unless you want to maintain a website yourself
peace of mind when you don’t feel like a newbie struggling to cope with web-design nuances
quality work can get very expensive
development takes weeks or even months
maintaining the site is an additional cost to count
communication with a freelancer or agency might require more time than you expect.
We have roughly estimated web design cost for small business for do-it-yourself and outsourcing approaches. DIY will include expenditures for a domain name, hosting, premium plugins and imagery, and occasional freelancer help. This is the most inexpensive way to develop and maintain your site.
On the other hand, outsourcing website design to a Fiverr or Upwork talent starts at around $50 on a project basis. While hiring a digital agency that will deliver high-quality design and functionality varies from $1,000 to $10,000 depending on website complexity.
If you are not sure you have enough time and expertise to design a trendy website with all the needed functionality, it’s worth it to consult an expert and eventually hire someone who can do the job right.
Arounda’s experience in UI/UX design and redesign proves that startup and SME clients who pay for professional website development see a return on their investment thanks to increased revenue and overall business growth.
So if you need advice on how to create your site at a lower cost, just drop us a line.
With a DIY approach, the web design cost for small business includes a domain name, hosting, premium imagery, and some freelancer help. Outsourcing to a freelance exchange or a design agency may vary from $50 to $10,000, depending on site complexity.
The cheapest way to develop a website is to do it yourself with the help of Web builders like Squarespace, Wix, or WordPress.
Building a small business site with fewer than 10 pages may take several days to a few weeks. An e-commerce website with over 50 pages will require several months of work.
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