How to Use AI in Graphic Design

Artificial intelligence is booming and doesn’t seem to stop. A report by Mordor Intelligence predicts that the mobile AI market will grow to $9.6 billion by 2027 at a CAGR of 28.6%. And this is only a mobile part of the sphere. 

This may scare you; you may even start to think that a computer will replace your profession. Instead of avoiding artificial intelligence, we suggest learning to use it to your advantage. In this article, we will consider how to use AI for graphic design and apply AI tools to your workflow, as well as share our experience and advice.

When working on projects, Arounda actively uses various generative tools to optimize its work. Artificial intelligence allows us to save time and delegate monotonous technical tasks. At the same time, more space remains for creativity and brainstorming quality ideas for your projects.

What Is AI Graphic Design?

Before we go into all the advantages and ways of using artificial intelligence in graphic design, let's understand what it is. Generally speaking, AI graphic design is the design of any product that uses artificial intelligence. Help can be different - from an idea to implementing a design from scratch and product testing. The difference will appear in the way the AI creates the design. 

Why You Should Try Artificial Intelligence in Graphic Design

Before we move on to the principles and techniques of working with artificial intelligence, let's look at the main advantages of this assistant. We also recommend reading predictions for web design in 2024, which include AI.

1. Saving Time

Artificial intelligence is good at covering small, monotonous processes that we used to do manually. You can delegate most of the technical tasks to it and concentrate on ideas and creativity.

2. Fewer Mistakes

Yes, artificial intelligence does not always produce correct results, but it more easily notices mechanical errors that humans are prone to. It can be typos in the logo or the wrong design format.

3. New Source of Ideas

If you tell the artificial intelligence correctly about your plans and requirements for the project, it can surprise you with unordinary ideas. The creative process can become more efficient and focused when the starting point of the work already has a base of concepts and references.

4. Optimized Work

As well as saving designers time and effort, AI can help optimize the entire project process. For example, data-driven artificial intelligence facilitates testing the prototype of the final product. You can also optimize preparation for work by entrusting AI with the creation of a template or composition. 

Principles of Using AI in Graphic Design

Acknowledging the powers of artificial intelligence in graphic design is not enough. It is worth understanding that there are many ways and technologies for its use, each with its advantages and disadvantages. We offer to get acquainted with the basic principles of how to use AI for graphic design.

Algorithm-driven Design or Generative Design

Algorithm-driven design is made with the help of artificial intelligence, which is guided by common human concepts, patterns, and images. The final result appears in seconds in several variants, but they always require intervention from the designer. Your involvement is a necessity if you want to use AI products.

Data-driven Design

On the other hand, we have a data-driven design. In this method, you should enter all the needed data at the beginning, on which the AI will work. You will not receive a ready-made design but optimized, data-driven instructions on creating it. This method also saves resources on product testing and allows for checking everything online before releasing it to the user.

Editing

This method, unlike the first two, helps with design improvement or the preparatory stages of work. The AI does a good job of cutting and moving design elements and removing or changing backgrounds. It's like a smart editor doing boring work for you.

AI-Generated Layouts

Another useful tool that you can use in the early stages of design work. Artificial intelligence can create a successful template or composition based on which you will continue your creative work. Use AI-generated layouts to make sites and adapt visual content to different formats.

How to Integrate Artificial Intelligence in Work?

We talk a lot about the advantages of artificial intelligence and ways to work with it in graphic design. But the first step is to successfully integrate it into your projects. It may not be easy, especially at the beginning. The most common mistakes are two opposites – mistrust of artificial intelligence and excessive reliance on this tool. Don't think about artificial intelligence in the format of AI vs graphic design, but AI in graphic design. Here are some tips on how to effectively transform your workflow by adding AI to it.

• Determine if you need AI. To do this, outline all the monotonous tasks that arise in the work on the project and how much time is spent on them. If you see that you can set aside a few hours for creativity, start integrating AI. 
• Write down your goals. Since there are many AI tools and ways to use them, it is worth knowing what exactly you need to replace with artificial intelligence. The easiest way is to look at all stages of work on the project and compare them with the capabilities of available technologies.
• Select tools. Based on the defined goals, it is much easier to choose from the wide market of AI assistants. Research this issue, read reviews, study tutorials, and make your first attempts.
• Try it. The most interesting stage is experimentation. When you choose the tools and methods, it remains only to try them. Start with small tasks to learn and get used to the new way of working. Later, test the AI on more complex tasks, let it form a design proposal, and test the product.
• Don't stop learning. AI tools are constantly being improved - take an example from them. Learn about new developments in the industry and new ways of working. Also, develop your creativity and efficiency in working with AI. You have to know how to form a clear request.
• Don't get carried away. AI is a helpful hand, not a replacement for all project stages. Your creativity and human intuition are almost impossible to replace (yet), so use it. Question ideas of artificial intelligence, adapt the generated designs, and do additional tests.

Conclusion

The possibilities of AI are vast; the functionality is constantly expanding and improving. Therefore, representatives of digital professions should perceive this as one of the stages of the development of the industry rather than a direct threat to their jobs. The main principles for successful cooperation with artificial intelligence in graphic design are to adapt, balance, and learn. We hope this article helps you successfully integrate AI into your work.

The Arounda team implements the latest AI capabilities and the most effective tools working on our clients' projects. It lets us save our customers' time and create fabulous designs quickly and efficiently without losing a unique, creative approach. If you need prompt, high-quality results – entrust the design of your product to the Arounda team. All you have to do is contact us.

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