How often have you deleted an app that disappointed you? And what will stop the users from uninstalling your application?
UI/UX design for mobile apps is one of Arounda’s favorite jobs. It is always exciting to develop wireframes and creatives for a small screen. When we thought about an article with the basic principles of home page mobile app design, learning from the best appealed to us the most. So, here we go with the five prominent app home page examples.
In 2015, Revolut financial app was launched to simplify all things money. The A and B series of fundraising resulted in $15 and $66 million and brought 100,000 personal customers, Business and Premium packages, and crypto-trading functionality. From 2018 to 2020, Revoult expanded to Lithuania, Australia, the USA, Japan, and Poland, reaching 14,5 million customers. With E funding in 2021, the company continues building a global financial super-app.
What is fascinating about the Revolut app is how they arrange complicated money transactions effortlessly and seamlessly. The home page mobile app displays precisely what the users want to know about their finances. Checking your card balance? Right here at the forefront. Last transactions and details? At first sight. Bitcoin trading is a conundrum by definition. However, if you look at the Revolut screen, everything seems magnificently logical.
TripAdvisor started with one frustrated traveler. In 2000, Steve Kaufer, one of the future founders, planned a vacation in Mexico. He was disappointed by the lack of unbiased information and true reviews about hotels and places to visit. This was the starting point for tripadvisor.com, one of the first personalized apps with location-based services. In 2022, their homepage drew more than 400 million visitors per month.
TripAdvisor is a huge app. You can search for hotels, restaurants, and things to do, book tours, check for concerts, shows, landmarks, and tourist attractions, all with prices and ratings. Users can write comments, reviews, share photos, etc. Moreover, there is the forum and the in-built map of the home page app.
This variety could scare the traveler away, but all the information is organized in a friendly and intuitive way. TripAdvisor demonstrates how the structure and simplicity principles of the UI design keep the user from drowning in the app functions.
While the app is downloading, you watch a few cozy animations reminding you of food and sightseeing. A few more seconds to sign up, a tap to confirm the community rules, and…
Half an hour later, you might discover yourself still surfing for an apartment. It doesn’t really matter that you hadn’t planned to go anywhere before opening the Airbnb mobile app home page. How do they do that?
It’s critical to understand that people are busy these days. They’re constantly on the go and have a thousand things to do. Airbnb hits the audience with the most tempting thing they have got - a bright picture of a house and the nature around it. Other elements of the home screen are black and white and serve as a frame for the central widget. Airbnb is probably one of the best app examples to demonstrate the visibility principle of the user interface design.
The founder of Duolingo, Professor Luis von Ahn, comes from Guatemala. He knew how expensive it was for his fellow citizens to learn English to get a better job. So, Duolingo’s mission since 2011 was to develop the best educational app in the world and make it universally available. In 2022, Duolingo reached 120 million users, so you have definitely heard about it.
When you first open the app home page with the green cartoon owl, it’s hard to imagine how much technology is packed into this learning tool. Duolingo was one of the pioneers in designing and implementing AI and ML technology for personalized lessons. They didn’t stop there and have recently introduced Doulingo Max, powered by GPT-4. But let us look closer at the home page design app.
Simplicity and funny animations are the most remarkable peculiarities of Duolingo. You will meet several characters of different ages and races who will salute your tiniest progress in English. You will get diamonds for completed tasks and Kudos from your friends for more serious achievements. All these features are not accidental. They embody the gamification learning approach of Duolingo. This legendary app demonstrates how to engage your visitors with visual UI.
Last but not least on our list is the Apple-awarded food delivery app. Wolt combines remarkable artwork with a clear and logical home page app design. The navigation is ideally simple. If you want to change your location, tap a single button on the top, while shops, restaurants, and search are in the bottom menu.
The information is well-structured, so users feel safe to dive into the endless flow of propositions on the homepage of an app, knowing that they can always switch back. In-build map with 40,000 restaurants in more than 20 countries is another UI feature to admire.
Let’s sum up the best practices in the five first-rank apps. Have you noticed something in common?
All apps from our list have a clear and logical structure, simple navigation, and messaging. They use engaging visuals and animations to hold your attention. A neat home screen is also the marker of the winning app. Personalized user experience makes a significant advantage.
When Arounda works on apps for startups and SME clients, we take into account the nitty-gritty details of the mobile app home page. But the core principles of UI design remain the same, regardless of the industry or the project. We hope now you have them noted.
If you need further assistance with UI/UX design, branding, or product strategy, just drop us a line.
There are several markers that define a good homepage. It should be simple in navigation, logical, and visually appealing, with great icons and imagery.
We suggest relying on the six most common user interface design principles. They are the structure principle, the simplicity principle, the visibility principle, the feedback principle, the tolerance principle, and the reuse principle.
Every app meets you with a splash screen that can be either dull or immersive. Log-in screens decide if users will love your app or hate it. Profile and settings screens should correspond to the quality of the home page. The home page is the key screen for any mobile app.
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