Working in cryptocurrency, you only have one chance to keep a client on your website. The market is growing fast, and so is the competition. If your services seem unreliable, people are unlikely to trust you with their funds.
At Arounda, we have experience designing crypto products for Xblock, the Infinity crypto wallet, and dealing with various other challenges for our clients. By creating crypto platforms from scratch and focusing on deep analytics, we've gathered a lot of experience — so we know how to succeed in this industry. Now, we are ready to share our knowledge with you in this article.
What is Important in Crypto Design?
If you're new to cryptocurrency web design, start with the basics. These key points must be addressed when building your site to effectively turn visitors into leads.
Easy navigation
Ensure the website's UI elements are clean, concise, and well-organized. Each screen should have a distinct purpose, with clear boundaries around page sections. Avoid cluttering the site with excessive icons, buttons, and ads.
Good UX typography is essential, with adequate spacing between paragraphs, text lines, and letters. Use color coding thoughtfully to maintain user focus on functionality.
Intuitive and Transparent Processes
Features and processes within the crypto platform should be straightforward to use. For example, a crypto trading platform must have real-time quote charts and metrics visualization for traders.
A crypto wallet should support popular coins among target users and allow easy switching between blockchain networks. To enhance user experience, it should also simplify the entry of wallet addresses by enabling single-tap copying and ensuring an easy, trackable payment flow.
Comprehensive explanations
Provide users with detailed guidance. Achieve this through onboarding tutorials, insightful blogs, and explanatory prompts that appear when hovering over content. When users encounter errors, provide clear explanations to help them understand and rectify the issues, fostering confidence in the platform.
Performance on all devices
Fast load speeds are critical, especially for crypto trading, where timely access can impact profitability. A fast-loading website enhances user experience and improves SEO, increasing visibility. Ensure the platform functions seamlessly on both desktop and mobile devices.
Hacker-proof security
Security is a fundamental concern in crypto design. The platform should convey a strong message of security through features such as email verification, biometrics, two-factor authentication, and cold storage for crypto assets.
Implement IP address monitoring to send notifications for transactions and sign-ins from unknown devices, browsers, or locations, bolstering security and user trust.
Principles of Crypto Website Design
Now you understand the critical aspects to consider during development. Let's explore UX crypto to anticipate how to integrate brand identity with platform functionality seamlessly.
- Branding. Use colors commonly seen on crypto websites. By incorporating them, you can establish the brand's identity and integrate into the industry. Interactive illustrations, dynamic logos, and angular grid styles are current trends in cryptocurrency web development.
- Functionality and speed. Websites should follow the mentioned branding trends while meeting customer needs. Features like device-to-device communication over the Internet of Things for transaction verification enhance the platform's image and usability.
- Minimalism. It is a hallmark of modern crypto websites. It ensures a clean, uncluttered interface that enhances user experience by making navigation intuitive and straightforward.
- Interactivity. Elements like web animation and hover effects engage users and provide a dynamic browsing experience. These features can make complex information more accessible and enjoyable.
- Dynamic logos. If they adapt or change during interaction, they can make a brand more memorable. This trend is growing in popularity within the crypto space.
- Angular and grid styles. Angular shapes and grid layouts are becoming dominant in crypto web design. These elements convey a sense of modernity and order, aligning with cryptocurrencies' technological nature.
Color Schemes Trends
So, how to choose best colors for UI crypto using color wheel? Three trending palettes can help you convey your identity and value.
Gold and silver
Gold and silver are among the most popular colors in crypto web design. They symbolize exclusivity and value, making these colors ideal for crypto exchange platforms. Gold evokes a sense of luxury and wealth, while silver adds a sleek, modern touch. Together, they create the impression of high value and prestige, crucial for attracting investors and users.
Dark blue and metallics
Dark blue is widely used in cryptocurrency web design to convey trust and professionalism. These are essential qualities for financial institutions and crypto platforms. Dark blue's calm and stable appearance helps build user confidence in the platform's security and reliability.
It adds a futuristic and valuable touch when combined with metallics like gold and silver. This scheme enhances the overall aesthetic and perceived value of the platform.
Neon highlights
Neon highlights bring a modern flair to crypto websites. These bright, eye-catching colors draw attention to call-to-action buttons, important announcements, or unique features.
Neon colors create a visually striking interface that stands out and appeals to a younger, tech-savvy audience. Using neon highlights sparingly and strategically can guide users' attention and enhance the overall user experience.
Examples of Crypto Web Designs
Crypto web projects vary widely. So, we've selected crypto website ideas for you to explore for inspiration and see how they function and look firsthand.
Coinbase
Coinbase presents a clean and organized UI with a concise color scheme and ample negative space that exudes professionalism. Its large typography enhances readability, and the navigation is made easy with a fixed upper menu and prominent call-to-action buttons.
The platform offers comprehensive price charts for maximizing insights into crypto-market fluctuations. It performs well on both desktop and mobile platforms, ensuring responsiveness and fast loading times. Security features include AES-256 encryption, 2FA, cold asset storage, and robust security measures.
Kraken
Known for its light color scheme and spacious layout, Kraken offers an easy-on-the-eyes UI. Navigation is intuitive, with color-coded sections and interactive buttons highlighting the main content. It caters to beginners and advanced traders with features like futures, margin trading, and OTC desks.
Kraken is optimized for speed and performs well across desktop and mobile devices. Security measures include 2FA, cold asset storage, multi-layered encryption, and regular audits to ensure user protection.
Summary
Focusing on UI/UX crypto here at Arounda, we're deeply integrated into this industry. Understanding what resonates with users allows us not only to build a strong foundation for your business but also to predict and implement trends to keep you on top.
If you want to understand how crypto website design works, start with educational articles and then apply that knowledge to your project. And if you're looking to partner for a successful launch right from the start, contact us today.
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