How Are AI and Machine Learning Helpful in Creating Websites?

Vladislav Gavriluk

Vladislav Gavriluk

CEO & Founder at Arounda

Artificial intelligence (AI) is transforming the world of website creation, making it more accessible and cost-effective. Can AI create website? The efficiency and effectiveness of such solutions have made it a popular choice for those looking to establish an online presence quickly and easily.

With its expected annual market growth rate of 37.3% between 2023 and 2030, AI technologies will continue revolutionizing various industries in the coming years. No wonder it includes web development. It is one of the reasons you should turn your attention to AI if you haven't already. 

Arounda has analyzed the latest trends, including website building using AI, and we’re ready to share our findings. Discover the answer to the main question: will AI replace full-service web studios?

Table of Contents

What AI Is in the Context of Web Development

In web development, AI refers to machine learning algorithms that automate, optimize, and enhance various aspects of website creation, management, and user experience.

There are several ways of using AI building websites:

Content Generation

AI-driven systems like ChatGPT can create content for websites, such as blog posts, product descriptions, and marketing copy. It saves content creation s time, effort, and resources and allows website owners to focus on other tasks. Over half of the respondents in the Forbes research believe that AI has the potential to enhance text quality on websites. These results indicate that many customers are aware of the potential of AI to improve the customer experience.


What comes with AI building websites? Machine power that analyzes user behavior and preferences. It provides personalized content, recommendations, and user experiences to increase conversion rates.

Image optimization

AI-powered tools enable automatic resizing, cropping, and compression of images to boost website load times. Additionally, AI-driven image generation can create unique visuals for websites.

Web Design

How can AI create website? Such platforms have advanced features that automatically generate web designs. It makes it easier for non-experts to create professional-looking websites. For example, it can be Wix's ADI (Artificial Design Intelligence).

Chatbots and Virtual Assistants

AI-powered chatbots and virtual assistants handle customer support queries and assist with navigation. They provide personalized recommendations and free up staff for more complex tasks.


AI-driven tools can optimize website content, keywords, and meta tags to improve search engine rankings.


AI can enhance website accessibility by providing alternative text for images, enabling voice navigation, or offering real-time translations. In addition, it's making the website more inclusive for users with disabilities.


AI-driven systems help identify and mitigate security risks, such as DDoS attacks, data breaches, and other vulnerabilities.

Challenges of AI in Website Creation

The use of AI for building websites have gained popularity due to their ability to streamline development and enhance user experience. However, as with any new technology, some challenges come with its integration:

1. While AI can automate many tasks in website creation, it still needs to match human creativity and originality. Creating a unique and appealing website requires creative thinking, which is difficult for AI to replicate.

2. Creating a great user experience still requires human intervention. User experience involves various factors, including visual design, usability, and content, which are challenging for AI to grasp from the human point of view.

3. Websites need to adapt to evolving trends, technologies, and user behavior. While AI helps automate some of these advancements, it still requires human intervention to significantly change the website's design or functionality.

4. AI models still need to understand all the nuances of different languages and cultures. It can be a challenge to create websites that target specific audiences.


Looking for a team to convert your idea into an enticing and intuitive website?Let`s have a talk.

Future of AI in Web Development

With the rapid advancement of AI technology, the opportunities to enhance web development seem endless. Here are some key trends for the near future:

1. AI-powered chatbots could become even more sophisticated, providing more personalized and human-like interactions. Interaction by voice will also develop, as 50% of mobile users (U.S.) use voice search daily, according to UpCity.

2. AI will automate the coding process, making web development faster and more efficient. It could lead to developing websites and apps in minutes instead of weeks or months.

3. AI will be able to enhance website search functionality by providing more accurate and relevant results. Techniques such as machine learning will achieve this by allowing AI algorithms to learn from user behavior and adjust search results accordingly. 

4. AI will improve website security by detecting and preventing potential cyber-attacks. With the help of machine learning, AI can identify patterns and anomalies in user behavior that may indicate a security threat.

5. AI will integrate with AR and VR technologies to create immersive and interactive user experiences. It can be handy for eCommerce websites.

6. Neuromorphic processing also has huge potential. This technology utilizes dedicated circuits that imitate the behavior of dynamic cells in the brain. These circuits can simultaneously learn and perform some tasks similar to actual brain cells. It may make AI as close as possible to human thinking in the future.

Will Artificial Intelligence Replace Web Design and Web Development Studios?

Like in the previous article, where we considered whether AI would replace graphic designers, we can confidently answer that AI will not replace web agencies. It has the potential to automate certain aspects of web design and development, but it is unlikely to replace full-service agencies completely.

AI create website solutions can generate design layouts, suggest color schemes, and even write some code, saving web designers and developers time. However, AI currently lacks human designers' and developers' creativity, intuition, and problem-solving skills. 

Certain aspects of web design and development aspects, such as client communication, project management, and quality assurance, require a human touch and cannot be fully automated.

Furthermore, web agencies provide services like UX research and digital marketing. These services require a deep understanding of human behavior and business goals, which AI cannot fully grasp.


AI and machine learning revolutionize website development by enabling faster, personalized, and optimized website creation. With the continuous evolution of AI, we can expect even more sophisticated tools and features in the future.

But web design often requires creative problem-solving skills, which AI has yet to master fully. While AI can automate some tasks, it cannot replace human intuition and creativity. It also cannot adapt to changing trends and technologies in the same way that humans can.

Ultimately, the best approach is to combine the strengths of AI and human expertise to create an appealing and functional website.

Arounda has over five years of experience using different digital product creation approaches. Contact us, and we will find the best solution for your business. 

Vladislav Gavriluk
Vladislav Gavriluk
CEO & Founder at Arounda
I make sure our clients get the high-quality result from the beginning stage of the idea discovery & strategy to the final digital product.

Frequently asked questions

  • How does AI help a website?

    AI can help a website in various ways. For example, AI-powered chatbots can enhance the website's customer support by providing instant assistance to website visitors. These chatbots can answer common queries and guide users through the website. AI algorithms can analyze user behavior on the website, such as search patterns, click-through rates, and browsing history, to offer personalized content. It can help to boost the probability of conversion, leading to higher revenue.

  • Can you use AI to create a website?

    AI tools can generate basic website layouts, select color schemes, and suggest appropriate fonts and images based on the content. But, a human web designer must still refine and customize these AI-generated designs to ensure that the website satisfies the client's and target audience's specific needs and preferences.

  • How is artificial intelligence impacting web development?

    AI is transforming web development by enabling faster, more personalized, and more secure websites. For example, professionals using AI create websites faster due to the availability of basic layouts and quick content generation based on business goals and target audiences. AI algorithms can analyze search patterns and browsing history to offer product recommendations. It can also optimize website performance by predicting issues like slow loading times and broken links.

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