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Need to Know: Graphic Design Trends 2023

Need to Know: Graphic Design Trends 2023

Design Process
8 min read

In the ever-evolving world of graphic design, the landscape is perpetually shifting. As we adapt to one trend, another emerges to take its place. According to Piktochart, 81% of businesses use graphic design in various formats. Staying updated on graphic design trends 2023 is crucial for companies and the designers they hire.

Since Arounda has been creating digital products for over five years, we constantly look for design trends. It allows us to choose the best solutions and always be ahead of the curve. As we delve into the fall season, let's uncover the top graphic design trends September 2023.

Graphic Design Trends 2023

Here's a breakdown of the pivotal trends shaping the industry. Under each point, we also share tips on how to get the most out of them. 

Motion Graphics

Motion graphics are no longer just the territory of film and television. Today, it is one of the most captivating graphic design trends 2023 offers. By bringing designs to life with movement, they offer an engaging experience for viewers. Whether through website interfaces or ads, motion graphics ensure that content stands out.

  • Learn the basics of animation. Understanding animation fundamentals improves motion graphics integration.
  • Use tools and software. Familiarize yourself with Adobe After Effects or Blender tools to create captivating animations.
  • Understand the audience. Ensure your animations cater to the target audience's preferences and don't overwhelm the main message.

Bold Abstract Shapes

Bold abstract shapes are returning triumphantly to the world of graphic design. The unpredictability and expressive nature define these shapes. It allows designers to convey complex emotions and ideas. Abstract forms are becoming the backbone of many contemporary compositions.

  • Balance with simplicity. While using bold shapes can be eye-catching, ensure they don't clutter the design. Balance these shapes with simpler elements.
  • Color matters. Pair bold abstract shapes with a complementary color palette. It enhances their vibrancy without being overly flashy.
  • Experiment with layering. Overlapping abstract shapes can create depth, adding more dimensions to your designs.

AI-generated Art

The graphic design trends 2023 would be incomplete without acknowledging the rise of AI-generated art. With advancements in AI, designers now have tools that can craft intricate visuals. 

This trend highlights the intersection of technology and art. It offers a glimpse into a future where human creativity collaborates with machine precision

  • Explore AI tools. Dive into AI platforms like DeepArt or RunwayML that can generate art based on your inputs.
  • Collaborate with AI. Instead of letting AI create the entire design, use its outputs as a starting point and infuse your creativity to make it unique.
  • Stay updated. The realm of AI is evolving quickly. Keep yourself updated with its advancements to make the most of this trend.

3D Elements

The 3D design is not a new concept, but its integration into mainstream graphic design has witnessed a significant boost in 2023. 3D elements breathe life into conventional designs by offering depth, realism, and immersion. 3D visuals elevate the UX, making it one of the pivotal graphic design trends September 2023.

  • Learn 3D software. Invest time in mastering 3D software such as Blender, Cinema 4D, or SketchUp.
  • Incorporate 3D strategically. Don't use 3D for the sake of it. Ensure it serves a purpose, whether highlighting a particular element or adding depth to a scene.
  • Consider performance. Remember that incorporating 3D elements, especially in websites, can affect load times. Optimize your 3D assets accordingly.

Inclusive Visuals

Last but not least, one of the most impactful design trends 2023 has seen is the rise of inclusive visuals. Graphic design is no exception in a world that recognizes the importance of diversity and representation. 

Today, designers create visuals catering to a broad spectrum of genders and abilities. By doing so, they're reflecting society more accurately and fostering a sense of belonging for all viewers.

  • Educate yourself. Understand various groups' cultural, societal, and physical nuances to represent them respectfully.
  • Seek feedback. Before finalizing designs, get feedback from a diverse group. Ensure no unintentional bias or misrepresentation.

In conclusion, the graphic design trends 2023 signify an industry in flux, integrating technology.

Why Is It Important To Know the Graphic Design Trends 2023?

Understanding the prevailing trends can offer significant advantages:

  • Stay Relevant and competitive. Graphic design is a dynamic field. To remain relevant and competitive, designers need to know the latest trends. By doing so, they can produce designs that resonate with their target audience's tastes and preferences.
  • Enhance communication. Trends often reflect societal shifts, values, and technological advancements. By understanding these trends, designers can communicate more effectively with their audience. 
  • Innovation and creativity. Trends can inspire designers to think outside the box. It includes experimenting with new techniques and merging old styles with new ones. It leads to innovative and unique design solutions.
  • Branding and marketing. For businesses, leveraging the latest design trends can boost their marketing efforts. Modern designs can enhance brand perception. It makes companies appear more current and in touch with their audience.
  • Economic impact. Understanding the latest trends can have financial implications for design agencies and freelancers. Clients are more likely to hire designers who are abreast of the latest styles and can provide contemporary design solutions.
  • Cultural relevance. Graphic design often intersects with broader cultural and societal trends. By understanding movements in design, you can also gain insight into more significant societal changes.
  • Predict future trends. Understanding current trends creates the basis for predicting future trends. 

In essence, staying updated with the graphic design trends 2023 is crucial for anyone involved in the web industry. It's about more than aesthetics. It's about understanding and leveraging the era's zeitgeist for business success.

What Is Coming Back in Graphic Design Trends 2023?

2023 promises a design era that respects its roots while embracing the limitless possibilities of the present. While the above points are the most prominent trends, they intertwine with past trends.

One of the most striking trends is the return of Art Nouveau-inspired and serif fonts. There's a touch of the classic in these fonts that harks back to the design principles of yesteryear. 

Beyond typefaces, there's a broader return to traditional and classic design elements. It is a conventional palette infused with pastels, bright colors, organic shapes, and intricate patterns.

Final thoughts

We see that the combination of technology, creativity, and inclusivity is shaping a bright future. These trends reflect the aesthetic preferences of our time. They also resonate with the social changes and technological progress we are witnessing.

As a design studio, we channel these trends, creating visuals that resonate, inspire, and truly stand the test of time. Contact us, and we will implement these trends into your product successfully. 


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8 min read
Put your brand under the spotlight with graphic design.
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FAQ on UI/UX design services

How are the graphic design trends September 2023 different from the start of the year?

Graphic design trends 2023 continued to evolve towards dynamic and interactive elements. This year we have seen an increased emphasis on motion graphics and the integration of artificial intelligence in design. There is also a deeper consolidation of inclusive visuals. It ensures wider representation and accessibility in design.

With the design trends 2023, how should businesses adapt their branding strategies?

Businesses should focus on integrating motion elements into their branding for dynamic engagement. They should also employ AI for personalized UX and focus on inclusivity in their visuals. Adapting to these trends ensures a brand remains relevant, engaging, and future-ready.

What role does technology play in the graphic design trends 2023?

Technology, particularly AI, is pivotal in the 2023 design landscape. AI has facilitated the creation of intricate visuals. It's transforming how designers approach tasks, from generating art to automating repetitive tasks. It makes designs more innovative and efficient.

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