Move mountains, move waves

What was first a small design tweak request turned into a complete makeover of an existing app, leading us to replace poor usability and a crude UI with a fresh interface and intelligent app-flow. We took Bold from a UX audit and niche analysis to complex product development and go-to-market strategy.

  • Project idea

    Bold is an application that helps users “get bold” with the help of meditation and pep talks. Being bold means understanding yourself and fighting against negative thoughts. It brings out your inner strength and makes you more confident mentally and emotionally. The iOS app was made to help people relax with amazing videos, masterclasses, and calming music.

  • Task description

    A client approached us to help animate app screens, carry out a UX audit, and improve the app where necessary. That was the initial task. However, the more time we spent analysing the product the more apparent it became the app needed an in-depth redesign to meet the growing market demand. Starting with a UX audit and carrying it through a complete product makeover, we uplifted the Bold app to new levels, providing users with an interactive interface for their meditation breaks.

  • Strategy
  • Branding
  • UX Design
  • UI Design
  • Development
  • TIME
    11 months
    Health & Fitness

What is Bold?

Bold is a USA-based meditation guru app that helps to create a peaceful and flourishing world around its users. The app offers guided meditations and a user-friendly interface to boost users’ mental strength, intelligence, motivation, and performance. Bold users can input their goals into a friendly goal manager tool and make an action plan with reminders. The app is a source of inspirational stories and insights about bold people — Bold is the first of its kind on the market.

These guys from Arounda are really awesome!
My advice - don’t think, hire them
Mikhail Nikonorov
CEO & Founder at Bold

Challenges and Objectives

Our main goal was to help users get a special feel and become mentally, emotionally, and spiritually strong after using the app

Mobile app
  • UX audit and iOS app design optimization
  • Optimal interaction between the text, graphics, and animations
  • Powerful UX and UI design which radiates calmness
  • Easy usability for users of all age groups
Landing page
  • Landing page creation for a product
  • Easy-to-use and user-friendly design of the main offer page
  • Attractive and interactive home-screen and other interfaces
  • Insightful content and App Store optimization
  • Product launch & marketing strategy across all relevant mediums
  • Use of marketing tools for the promotion of the product
  • Integration with charity organizations
  • Gamification and self-development approach
Let`s check
Bold process

Mobile app

Once the UX audit was made we found major issues and several missing screens in the UX-flow that ended up making it difficult to interact with the initial app. Our senior development team rethought the app UX and came up with a new unique interface.

Landing page

The custom landing page that was created by our professional team. The landing page delivers the product's core message — stay bold — and it is clear just like the app with all the distinctive graphics and animations. The easy-to-use design helps users get exactly what they are looking for.

How Bold Helped

Identifying the Problems

Our team identified the missing screens while doing the UX audit of the existing app. As a result, we came up with a new interface, thus the app was rebuilt from scratch.

New Identity

The close cooperation with the client led to several important changes from creating a new brand logo to new fonts and color palette. We made sure all screens were consistent in terms of design and go along with the brand's main mission.

iOS app development

Our team created an innovative and vibrant content package for the iOS app. The easy design of the new landing page helped the app to get more leads and aim for higher revenue.

Practical Indulgence

A thorough analysis of existing competitors was made to understand the needs and requirements of the market. We wanted to understand how the Bold app could help users practically. We engaged ourselves and real users in meditation process to get to the core of the client’s idea.

Marketing Strategy

We spared no efforts in developing a marketing strategy. Bold got a complete integration with all the most important social networks, including charity organizations in particular. Brainstorms, open timing, and a time & material approach (T&M) helped us to get the best results for the client.

View Bold landing
Bold app is a tool to refine your physical, mental, emotional, and spiritual parts until they emerge as one!

Key ideas

Find Your Inner Strength

We offered new solutions so users can upgrade the status of their mental health in real time by using the Bold app. Being bold means to discover your own power and change the way you see yourself.

Land Your Revenues

A landing page is a perfect place to promote your app and boost your revenue stream. The innovative design of a landing page communicates your app's ease of use and interactiveness.

Wise Marketing Strategy

Marketing was the key to the success of this meditation app. With that in mind, a full-fledged marketing strategy was created and successfully deployed.



Our team worked with determination for several months along with the client to bring out the final product. Starting from the UX audit to the reshaping of the app, a spectacular product was put together. The new identity of the brand and new interface got a lot of attention from users. The landing page and the go-to-market strategy added to the app’s success and made it stand out from the competitors.

11 months

Scope of work

  • Define idea or company value
  • Research
  • Workshop & idea validation for startup
  • Strategic session for company
  • Product planning
UX design
  • UX research
  • User and product flow
  • Wireframes
  • Prototyping
  • Real user testing
UI design
  • Concept design
  • Layouts design
  • Graphics
  • Assets
  • UI style guide
  • Brand identity
  • Marketing materials
  • Graphic design
  • Motion design
  • Landing page
  • Admin panel

Get in touch

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